Authentic Web Blog

With 95% of Brand TLDs delegated to the Internet, it’s safe to say this emerging digital identity evolution is here. The infographic below, depicting 4 Brand TLD use cases, is an effective education tool to share to keep your colleagues abreast of transformations in the domain name space. Download PDF

At $135 million, .WEB is the highest valued first round new Top Level Domain registry sold at auction. It sets a new high bar on the value of TLDs. Nu Dot Co and its investors, prevailed in an ICANN auction and are now the proud owners of the .WEB Registry. Industry tea leaves point to […]

Ok, let’s start by understanding Google’s current take on Brand TLDs. Google’s latest announcement on December 10, 2015, stated that the new TLDs (including the Brand TLDs) would be given no more or no less authority for search rankings. (See Google’s new TLD blog post). We know that simply owning and using a Brand TLD isn’t […]

Now first things first. No one can predict the future of SEO, however, we can make a good prediction at what it might look like by looking at the past and observing the evolution of search algorithms. SEO has gone through many transformations … take a quick look at Google’s major algorithm changes. Ok, so […]

A wake-up call for brands in the new Top Level Domain (TLD) era.

Brand Registries aka dotBrands are new Internet entities. Over 500 brands are beginning to rollout, with more brand use case evidence every month. Most C-Levels have yet to fully comprehend what they are, what the digital implications are and how the Brand Registry will add value to improve the P&L. To the C-Level bystander, Brand […]

Brand Registries are the best defense to protect and grow brand identity in the name space.

As of September 2015, 517 brands have signed ICANN agreements to operate proprietary Brand Registries. That’s an increase of 180 signings compared to June, when 337 had signed their agreements. If you are a reader of this blog you will know that we are great proponents of the Brand Registry for both defensive and innovation potential. […]

In 2014, we saw the first 500 of approximately 1,400 new Top Level Domains (TLDs) delegate and go live on the Internet. There are now over 4.5 million domains registered in these new spaces and it is growing at a rate of 1 – 1.5 million per quarter. This is before broad market awareness. Granted, […]

I enjoy all the end of year prediction articles. It is fun to think about what is likely in this hurly burly, anything can happen world we live in, so I thought I would put one out there to start the new year. “2014 is over and smart marketers know that they need to get […]

After several years of planning, policy making, strategy formation and more than a $1-billion invested (some suggest it’s more like $2-billion and growing), the mainstream media has started to shine the spotlight on the great domain name space expansion as the first TLDs begin to hit retail shelves. In simple terms, the Internet will see […]

December 24, 2013 Internet Corporation of Assigned Names and Numbers (ICANN) 12025 Waterfront Drive, Suite 300 Los Angeles, California 90094-2536 Dear ICANN, Please accept these comments from Authentic Web Inc. with respect to Specification 13 proposal, dated Dec 6th. whether it is appropriate to classify certain TLDs as “.Brand TLDs”; It is absolutely appropriate to […]