Brand Registries
Why this domain expert has stopped talking about domain names
MakeWay.World - June 19, 2017
Tony Kirsch from Neustar is a self-professed domain junkie who as stopped talking about domain names with marketers with respects to the new Brand TLDs. (more…)
Read the ArticleBrand TLDs: Beating to their Own Drum
Domain Pulse - May 23, 2017
In error, many people apply the same success metrics associated with the new Top-Level Domains (TLDs) against the Brand (TLDs). The reality, however, is that while new TLD operators are interested in increased registration volume and actual usage, Brand TLD success is governed by how use cases contribute to a brand’s strategic goals.
Read the ArticleDot Brand Domains: A Work In Progress
World Intellectual Property Review - May 21, 2017
Martin Sutton, Executive Director of the Brand Registry Group discusses the state of the Dot Brand Top-Level Domains to date and the future with the World Intellectual Property Review.
Read the ArticleLatest Movers and Shakers in the World of Dot Brands
Dot Observatory - March 13, 2017
Guillaume Pahud, the creator of the Dot Brand Observatory shares details about several brands innovating with their dot brand.
Read the ArticleHow vanity URLs & a .brand TLD could supercharge your SEO (Part 3)
Make Way World - March 11, 2017
Matt Dorville, The Content and SEO Strategist from the MLB and the NHL discusses five examples of the new Dot Brands such as .mcdonalds to optimize marketing results.
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