Brand TLDs: Beating to their Own Drum

Domain Pulse - May 23, 2017

In error, many people apply the same success metrics associated with the new Top-Level Domains (TLDs) against the Brand (TLDs). The reality, however, is that while new TLD operators are interested in increased registration volume and actual usage, Brand TLD success is governed by how use cases contribute to a brand’s strategic goals.

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Dot Brand Domains: A Work In Progress

World Intellectual Property Review - May 21, 2017

Martin Sutton, Executive Director of the Brand Registry Group discusses the state of the Dot Brand Top-Level Domains to date and the future with the World Intellectual Property Review.

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Latest Movers and Shakers in the World of Dot Brands

Dot Observatory - March 13, 2017

Guillaume Pahud, the creator of the Dot Brand Observatory shares details about several brands innovating with their dot brand.

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How vanity URLs & a .brand TLD could supercharge your SEO (Part 3)

Make Way World - March 11, 2017

Matt Dorville, The Content and SEO Strategist from the MLB and the NHL discusses five examples of the new Dot Brands such as .mcdonalds to optimize marketing results.

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How vanity URLs & a .brand TLD could supercharge your SEO (Part 2)

Make Way World - March 1, 2017

Matt Dorville, the Content and SEO Strategist for the MLB, NHL and all MLB teams and MLB Advanced Media partners discusses how vanity URLs can impact SEO. (more…)

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