Resources for enterprise business, digital and IT Leadership. We research, publish, and curate resources of interest to brand stakeholders responsible for domain and DNS management. Best practice articles and comprehensive guides tackle everyday problems and security issues with solutions advice to help improve corporate domain and DNS management.

Topics include

→ Best practice management of domains and the DNS

→ Domain and DNS security: Managing TLS certificates, DNSSEC, and more

→ Digital Brand Strategy and the Brand TLD (top-level domain) space


Enjoy a wide range of subject interest on digital brands, security, strategy and teamwork, all topical and relevant to the management of corporate domains and the DNS.

When any business launches a new innovative service, particularly a technology service, it is critical to listen to prospect questions extremely carefully. Since the launch DNS Inspector, we consistently hear these 3 questions. What are examples of DNS security exposures or gaps?  What will happen if these exposures are not addressed?  How does DNS Inspector […]
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Flawed business processes make this complex operational area effort-intensive, costly, and exposed to security risks.
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A process can be short, such as a simple purchase-to-fulfillment process or a complex, long-term asset management process that spans years.
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Webinars to inform enterprise teams on best practices related to the management of Corporate Domains, DNS, and TLS Certificates as well as the emerging Brand Top Level Domain paradigm shift.

DNS Security Exposures
April 14, 2022 at 2:00 pm EST
Join us to learn about common DNS security exposures. Learn what will happen if these exposures are not addressed, what a DNS pen test looks like to bring visibility to these security gaps, how they can be addressed and then verified.
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A CISO Briefing: How your organization is exposed on the DNS: The CISO Directive
As a CISO SVP, or VP responsible for the overall security posture of your enterprise, this webinar is for you. Join us to learn how essentially all large organizations are exposed on the external DNS.
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DNS Security: The Zone Mess
Are you an IT, Network Manager or Director struggling to get a handle on domains, DNS, and certificates? You are not alone.
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Case studies

Real world “before & after” stories

Major Global Bank Confidential
The Bank did not apply for their Brand TLD in ICANN’s 1st round. They lacked insights into strategies and business applications for a Brand TLD extension. They sought strategic guidance from subject matter experts and competitive intelligence related to use of domains. They also sought to establish best practices for domain policies & procedures.
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The Canadian Broadcasting Corporation
The CBC owns a corporate portfolio of several hundred domain names. They held their domains with a large corporate registrar and were looking for increased domain management capabilities, features and value. They also wanted to consolidate several DNS services both on legacy internal DNS systems and third party Managed DNS services.
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G Adventures Inc.
G Adventures owns a corporate portfolio of several hundred domain names, growing via acquisition. They’ve accumulated domains over the years. IT, digital marketing and business leadership registered domains without processes or systems. This led to a fragmented, hard-to-manage list of domains spread over numerous registrar vendors. It was time to clean up the mess.
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Market briefs

The explosion of new Top Level Domains and the advent of the .Brand TLD registries have generated exciting new brand innovation use cases.

Whether you own your own registry or are still in evaluation mode, our Market Briefs will give you the big picture and deep-dive details to successful domain management and execution.

In this brief we focus on: DIGITAL BRAND TRUST. As consumers, how do we know a website can be trusted to be brand authentic and not pose a security threat? The implications of lost consumer trust is a material challenge for all brands.
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In this brief we show the Brand TLD usage growth over the past three years. NEWS! A major milestone towards the next round for brands to apply and operate their own space.
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In this brief we share YTD growth in Brand TLD usage and have highlighted just a few examples from the Financial Services, Technology, and Industrial Manufacturing verticals.
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Domains and the DNS are gaining prominence in the business and technology press.

From digital disasters to stunning brand innovations, these are the stories we’re reading and sharing that guide us in the new TLD era.

Domain registrar MarkMonitor had left more than 60,000 parked domains vulnerable to domain hijacking.
Go to article Source: Bleeping Computer
According to new research, cyber-attacks using DNS channels to steal data, DDoS victims, and deploy malware have grown in volume and cost throughout the pandemic.
Go to article Source: Info Security Magazine
Non-email sending (parked) domains can be used to generate spam email, but they’re easy to protect.
Go to article Source: National Cyber Security Centre
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White papers

How do you stay current on every conceivable management subject?

Domains, the DNS, over 1,300 new TLDs, the very new .Brand TLD registry…there’s a lot going on out there. Get yourself current with our white papers and briefings. The subject matter is topical, researched and empirically tested to ensure that you, as a digital leader can improve your career performance with actionable best practices.

A CISO Brief: Why your Enterprise is Exposed on the DNS
Lack of functional ownership over domain and external DNS security, combined with a lack of unified control systems to enforce DNS security policies are the top factors that expose your company and customers to external DNS vulnerabilities.
How to Implement and Manage DNSSEC
DNSSEC was the DNS industry’s response to solve an inherent vulnerability in the DNS query/answer integrity gap. Learn how to protect your brand, keep your customers and audiences safe.
9 TLS and DNS Risks to Enterprise Security and Compliance
Eliminate known DNS and TLS problems that put your security and compliance at risk. Multiple, known weaknesses in the internet chain of trust put enterprise data security at risk. This white paper identifies 9 issues with DNS and TLS that organizations need to understand and address to ensure data is secure and customers are protected.
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