Domain Knowledge

Resources for enterprise business, digital and IT Leadership

We publish and curate resources of interest to brand stakeholders who seek knowledge to better understand and manage the evolving digital brand management landscape. The digital world is changing all around us and emerging security, best practice and technologies are apart of that change.

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Enjoy a wide range of subject interest on digital brands, security, strategy and teamwork, all topical and relevant to the management of corporate domains and the DNS.

Case Studies

Read the real life cases of large enterprise brands from a broad range of verticals that assessed their digital strategies and found room for major improvement. Domain and DNS management scenarios are covered that reveal issues very common to most organizations - along with the system improvements they implemented to improve their security, compliance and performance.

Major Global Bank Confidential industry Financial Services; Banking Revenue ± $27 Billion Read This Case Study
The Canadian Broadcasting Corporation industry Media; Broadcasting Revenue ± $1.75 Billion Read This Case Study
G Adventures Inc. industry Travel Services
size + 100,000 guest trips per year
Read This Case Study

Market Briefs

The explosion of new Top Level Domains and the advent of the .Brand TLD registries have generated exciting new brand innovation use cases. Whether you own your own registry or are still in evaluation mode, our Market Briefs will give you the big picture and deep-dive details to successful domain management and execution.


Domains and the DNS are gaining prominence in the business and technology press. From digital disasters to stunning brand innovations, these are the stories we're reading and sharing that guide us in the new TLD era.

Security & Compliance December 22, 2020
Report: 78% cyber pros expect increase in DNS threats Neustar, a global information services and technology company, has released a report from the Neustar International Security Council (NISC) which explores the rise in DNS security threats over the Christmas period. Go to article Source: Adweek
Security & Compliance December 18, 2020
Four years after the Dyn DDoS attack, critical DNS dependencies have only gone up If Cloudflare, AWS, or GoDaddy go down, around 40% of the Alexa Top 100,000 websites will also go down with DNS resolution problems. Go to article Source: ZDNet
Security & Compliance November 26, 2020
GoDaddy Employees Used in Attacks on Multiple Cryptocurrency Services Fraudsters redirected email and web traffic destined for several cryptocurrency trading platforms over the past week. Go to article Source: Krebs On Security

White Papers

How do you stay current on every conceivable management subject? Domains, the DNS, over 1,300 new TLDs, the very new .Brand TLD registry…there's a lot going on out there. Get yourself current with our white papers and briefings. The subject matter is topical, researched and empirically tested to ensure that you, as a digital leader can improve your career performance with actionable best practices.