Brand Top-Level Domains
Articles focused on innovation and success for Brand Registries.
ICANN World vs Real-World →
Is the global governing authority for domains in touch with digital reality? Maybe not…
Brand TLD 2016 Year End Status →
View the infographic to learn about the status of the Brand TLD market at the end of 2016. Click to Download PDF
Customer Experience: Who wants to be a leader? →
As 2017 strategic plans are finalizing inside the enterprise, brand leaders have one priority in common; the Customer Experience. Nothing matters more than the customer. The strategy to improve affinity and motivate advocacy is Job #1. The ‘Shiny Ball’ syndrome of the new magic bullet digital marketing and engagement tools abound, so where to start? […]
4 Brand TLD Use Cases →
With 95% of Brand TLDs delegated to the Internet, it’s safe to say this emerging digital identity evolution is here. The infographic below, depicting 4 Brand TLD use cases, is an effective education tool to share to keep your colleagues abreast of transformations in the domain name space. Download PDF
.WEB Acquired for $135 Million. Too much? How does it compare? →
At $135 million, .WEB is the highest valued first round new Top Level Domain registry sold at auction. It sets a new high bar on the value of TLDs. Nu Dot Co and its investors, prevailed in an ICANN auction and are now the proud owners of the .WEB Registry. Industry tea leaves point to […]
3 Reasons why Brand TLDs can Boost your SEO (Part 2) →
Ok, let’s start by understanding Google’s current take on Brand TLDs. Google’s latest announcement on December 10, 2015, stated that the new TLDs (including the Brand TLDs) would be given no more or no less authority for search rankings. (See Google’s new TLD blog post). We know that simply owning and using a Brand TLD isn’t […]