Authentic Web Blog
Enjoy a wide range of subject interest on digital brands, security, strategy and teamwork, all topical and relevant to the management of corporate domains and the DNS.
What Is DNS Security, and Why Is It Important? →
Organization’s Domain Name Systems (DNS) have come under increasingly frequent and serious attacks. This 1st of a 6-part series explains what DND security is, why it’s under threat and what to do about it.
Serious new domain and DNS compromise demands a preventative approach →
On April 17, Cisco’s Talos Group reported a widespread DNS hijack targeting government and enterprise domains. Standard domain and DNS defenses aren’t working easily bypassed, but a new and preventative approach can help you protect your digital enterprise.
Domain and DNS Security measures don’t work →
Organizations are vulnerable to cyber threats despite security measures recommended by experts. The reason? Most DNS security measures are impractical or too labor-intensive to work in real-world implementation. Here is a step-by-step review of the top 10 measures and how to make them work for your organization.
ICANN World vs Real-World →
Is the global governing authority for domains in touch with digital reality? Maybe not…
Google is Making The Internet Safer →
Brands need to get on board – or risk digital fallout Google is leading global initiatives to make the Internet safer. Global data shows that Canadian brands aren’t keeping up. Failure to encrypt all online content poses risks to companies and their customers. This article explains recent changes to browser protocols that every digital marketer […]
The Dreaded Domain and DNS Audit →
Companies know the importance of auditing their domains and DNS. So why don’t they?
Domain and DNS Security Policies Work! →
DNS security policies like DMARC and DNSSEC are proven to work. So why aren’t enterprises using them?
Who Won The War of the CXOs? →
A Gartner analyst, Laura McLellan once famously predicted that CMOs would outspend their CIO counterparts on technology within five years.
Brand TLD 2016 Year End Status →
View the infographic to learn about the status of the Brand TLD market at the end of 2016. Click to Download PDF
Customer Experience: Who wants to be a leader? →
As 2017 strategic plans are finalizing inside the enterprise, brand leaders have one priority in common; the Customer Experience. Nothing matters more than the customer. The strategy to improve affinity and motivate advocacy is Job #1. The ‘Shiny Ball’ syndrome of the new magic bullet digital marketing and engagement tools abound, so where to start? […]
Corporate Domain Management Journey →
Corporate domain management has evolved from a simple to a complex administration and technical challenge.
What is the Corporate Domain Management Business Problem? →
Managing corporate domain portfolios is one of the most irritating, yet business critical functions for Digital, IP and IT Managers.