The Bank did not apply for their Brand TLD in ICANN’s 1st round. They lacked insights into strategies and business applications for a Brand TLD extension. They sought strategic guidance from subject matter experts and competitive intelligence related to use of domains. They also sought to establish best practices for domain policies & procedures.
The CBC owns a corporate portfolio of several hundred domain names. They held their domains with a large corporate registrar and were looking for increased domain management capabilities, features and value. They also wanted to consolidate several DNS services both on legacy internal DNS systems and third party Managed DNS services.
G Adventures owns a corporate portfolio of several hundred domain names, growing via acquisition. They’ve accumulated domains over the years. IT, digital marketing and business leadership registered domains without processes or systems. This led to a fragmented, hard-to-manage list of domains spread over numerous registrar vendors. It was time to clean up the mess.
Managing hundreds of domains using a large, incumbent corporate registrar, The Company felt they lacked management control over this important digital asset – and costs were high. Stakeholders in Marketing and IT had overlapping but different needs and preferred to manage domains themselves, assuming they could find the right system.