Brand TLD Market Briefs

Perspectives, Strategies and News

See how Brand Innovators are succeeding with their Brand TLDs. Brand TLD registries are inspiring exciting new brand innovation use cases. Whether you own your own registry or are still in evaluation mode, our Market Briefs will keep you abreast of Brand TLD deployment examples and best practices.


September 2016

5,000+ Brand TLD Identities. Learn how leading international brands are utilizing new Top-Level Domains (TLDs) to create innovative and differentiated experiences to stand out from the competition:

  • Total New and Brand TLD registrations.
  • Brand TLD statistics – March to September 2016
  • Quick view of 7 new TLD use cases activated by brands
  • Selected TLD articles from the past 90 days
  • Schedule an education session catered to brand digital leaders
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July 2016

This Market Brief features a Brand TLD analysis of 68 brands showcased on Brand TLD dot News. In our research of these Brand TLDs we found:

  • 3,920 second-level domains registered.
  • 351 domains ‘in market‘ or indexed by Google.
  • 4 use case types: redirect, dedicated presence, brand label home, and full transition.
  • 29% of brands utilize more than one use case.
  • 1 brand received our Gold Star, setting an example for a best practice Brand TLD deployment.
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March 2016
  • More Brand Registry innovators including .Fox, .Microsoft, .BMW etc.
  • Brands with > 25 Brand Registry domains registered grows.
  • Over 14 million new TLD domains now registered.
  • New TLD articles from Forbes and the World Trade Review etc.
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November 2015
  • Total new TLDs registered: Now over 10 million domains registered. WOW!.
  • Total brand TLDs: 526 proprietary brand registry agreements are now signed.
  • Early brand TLD Innovators: Apple, Sony, Google and several other brands launch initiatives with new TLD brand labels.
  • Is your brand a Leader or a Follower? Risk and Reward: Social Proof first or Lead? Our CEO comments on the brand TLD innovation. PLUS – What is your .BrandIQ?
  • New TLD Articles: Curated articles about the new TLDs from Tech Crunch, Yahoo Finance, Forbes etc.
  • New TLD White Paper: A link to get the white paper. Educate your executives.
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July 2015

Topics covered are:

  • Financial Services Industry as First Movers
  • The Brand Registry is the Best Defense
  • Brand Leaders and Innovators
  • New TLD Articles
  • Line of Business TLDs
  • Delegated TLDs
Link to Brief

June 2015

Market momentum is building with some of the world’s biggest brands including Barclays, General Motors and The Hunger Games innovating using new TLDs and mainstream media such as NBC News and Adweek reporting on the New TLD Era.

Topics covered are:

  • Total New TLDs Registered
  • New TLD Articles
  • Line of Business TLDs
  • Delegated TLDs

At Authentic Web, we focus on brand innovation in New Top Level Domain spaces. Our Market Momentum report highlights use cases deployed by major brands.

Link to Brief