Brand TLD Market Briefs

ICANN has published next steps in the planning for the long-awaited opening of the 2nd Round TLD expansion program. Companies shut out of the first round will be able to apply for their proprietary TLD and join the many innovative brands that have launched compelling use cases with their own Brand TLD.

Highlights in our April 2019 Edition:

• Over 175 Brands are now active, using their proprietary, trusted namespaces.
• 11  of the 12 newest Brand TLD domains are redirect domains.
• Redirect domains can be brand-memorable,  user-engaging experiences.
• Check out how Bing, Beats, Chase, and others are using their Brand TLD assets.

2018 saw continued high growth in deployment of Brand TLD domains across vertical sectors. This month’s Market Update looks at 2018 in review, highlighting some of the most effective use cases for Brand TLDs from brand leaders including Apple, KPMG, Audi, Vanguard and others.

View and be inspired by the examples that helped drive a 56% increase in Brand TLD live domain deployment in 2018.

• Growth of Brand TLD Domains, year-to-date
• Brand TLD Microsites on the rise
• All-new Brand TLD use cases launched since July, 2018
• Updated resource links for domain and DNS security and performance

• Why Marketing needs to step up and own brand trust
• # of live Brand TLD websites as of June 2018
• # of Brand TLD redirects as of June 2018
• # of Brand TLD domains registered as of June 2018
• Check out all-new Brand TLD use cases launched April-June 2018

• How Brand TLDs can prevent homographic phishing attacks.
• # of live Brand TLD websites as of March 2018
• # of Brand TLD redirects as of March 2018
• # of Brand TLD domains registered as of March 2018
• Check out 10 Brand TLD use cases launched Jan-March 2018