Brand TLD Market Briefs

Perspectives, Strategies and News
See how Brand Innovators are succeeding with their Brand TLDs

Brand TLD registries are inspiring exciting new brand innovation use cases. Whether you own your own registry or are still in evaluation mode, our Market Briefs will keep you abreast of Brand TLD deployment examples and best practices.


January 2019 / 2018 Year End

2018 saw continued high growth in deployment of Brand TLD domains across vertical sectors. This month’s Market Update looks at 2018 in review, highlighting some of the most effective use cases for Brand TLDs from brand leaders including Apple, KPMG, Audi, Vanguard and others.

View and be inspired by the examples that helped drive a 56% increase in Brand TLD live domain deployment in 2018.

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October 2018
  • Growth of Brand TLD Domains, year-to-date
  • Brand TLD Microsites on the rise
  • All-new Brand TLD use cases launched since July, 2018
  • Updated resource links for domain and DNS security and performance
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July 2018
  • Why Marketing needs to step up and own brand trust
  • # of live Brand TLD websites as of June 2018
  • # of Brand TLD redirects as of June 2018
  • # of Brand TLD domains registered as of June 2018
  • Check out all-new Brand TLD use cases launched April-June 2018
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April 2018
  • How Brand TLDs can prevent homographic phishing attacks.
  • # of live Brand TLD websites as of March 2018
  • # of Brand TLD redirects as of March 2018
  • # of Brand TLD domains registered as of March 2018
  • Check out 10 Brand TLD use cases launched Jan-March 2018
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January 2018
  • If your digital brand is an active innovator or a passive defender
  • How to improve the trust in your digital brand
  • # of live Brand TLD sites as of January 2018
  • # of Brand TLD domains registered as of January 2018
  • 10 new Brand TLD use cases launched in the last quarter
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October 2017
  • Why enterprise domain security has gained the spotlight
  • How recent domain catastrophes could have been avoided
  • The number of Brand TLD websites as of October 2017
  • The number of Brand TLD domains registered as of October 2017
  • 10 new Brand TLD use cases to capture your imagination
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