Brand TLD Market Briefs

Perspectives, Strategies and News

See how Brand Innovators are succeeding with their Brand TLDs. Brand TLD registries are inspiring exciting new brand innovation use cases. Whether you own your own registry or are still in evaluation mode, our Market Briefs will keep you abreast of Brand TLD deployment examples and best practices.


October 2019

High-profile brands like AIG, Shell, Canon and KPMG continue to roll out compelling Brand TLD use cases. Also, for digital leaders looking for a stronger Brand Registry business case, learn about the new Killer App: Security & Compliance anchored on the trust of the Brand Registry.

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August 2019

ICANN has published next steps in the planning for the long-awaited opening of the 2nd Round TLD expansion program. Companies shut out of the first round will be able to apply for their proprietary TLD and join the many innovative brands that have launched compelling use cases with their own Brand TLD.

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April 2019

Highlights in our April 2019 Edition:

  • Over 175 Brands are now active, using their proprietary, trusted namespaces.
  • 11  of the 12 newest Brand TLD domains are redirect domains.
  • Redirect domains can be brand-memorable,  user-engaging experiences.
  • Check out how Bing, Beats, Chase, and others are using their Brand TLD assets.
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January 2019 / 2018 Year End

2018 saw continued high growth in deployment of Brand TLD domains across vertical sectors. This month’s Market Update looks at 2018 in review, highlighting some of the most effective use cases for Brand TLDs from brand leaders including Apple, KPMG, Audi, Vanguard and others.

View and be inspired by the examples that helped drive a 56% increase in Brand TLD live domain deployment in 2018.

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October 2018
  • Growth of Brand TLD Domains, year-to-date
  • Brand TLD Microsites on the rise
  • All-new Brand TLD use cases launched since July, 2018
  • Updated resource links for domain and DNS security and performance
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July 2018
  • Why Marketing needs to step up and own brand trust
  • # of live Brand TLD websites as of June 2018
  • # of Brand TLD redirects as of June 2018
  • # of Brand TLD domains registered as of June 2018
  • Check out all-new Brand TLD use cases launched April-June 2018
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