The explosion of new Top Level Domains and the advent of the .Brand TLD registries have generated exciting new brand innovation use cases. Whether you own your own registry or are still in evaluation mode, our Market Briefs will give you the big picture and deep-dive details to successful domain management and execution.
In the first quarter of 2020, we are seeing how digital teams are learning to create more value with their Brand TLDs. We are showcasing examples of sophisticated use in three areas.
- Microsites are evolving from splash pages to rich digital experiences,
- URL Shorteners are being adopted to improve visible brand trust and resulting click through rates, and
- Redirects are being used widely as a means to elevate quality hidden content buried on flagship web properties.
Brand innovators outpaced their slower-to-adopt peers in 2019 use cases for Brand TLDs. While Brand TLD domain growth is up over 80% since the start of 2018, it’s clear that leading brands are focusing on quality of execution, leveraging the power of their brand registry to better engage customers and stakeholders.Download PDF
High-profile brands like AIG, Shell, Canon and KPMG continue to roll out compelling Brand TLD use cases. Also, for digital leaders looking for a stronger Brand Registry business case, learn about the new Killer App: Security & Compliance anchored on the trust of the Brand Registry.Download PDF
ICANN has published next steps in the planning for the long-awaited opening of the 2nd Round TLD expansion program. Companies shut out of the first round will be able to apply for their proprietary TLD and join the many innovative brands that have launched compelling use cases with their own Brand TLD.Download PDF
Highlights in our April 2019 Edition:
- Over 175 Brands are now active, using their proprietary, trusted namespaces.
- 11 of the 12 newest Brand TLD domains are redirect domains.
- Redirect domains can be brand-memorable, user-engaging experiences.
- Check out how Bing, Beats, Chase, and others are using their Brand TLD assets.
2018 saw continued high growth in deployment of Brand TLD domains across vertical sectors. This month’s Market Update looks at 2018 in review, highlighting some of the most effective use cases for Brand TLDs from brand leaders including Apple, KPMG, Audi, Vanguard and others.
View and be inspired by the examples that helped drive a 56% increase in Brand TLD live domain deployment in 2018.Download PDF