Brand TLD Market Briefs

How Brand TLDs can prevent homographic phishing attacks. # of live Brand TLD websites as of March 2018 # of Brand TLD redirects as of March 2018 # of Brand TLD domains registered as of March 2018 Check out 10 Brand TLD use cases launched Jan-March 2018

Brand leaders are taking innovative steps to optimize their digital footprint. Banks, telecoms, transportation, automotive, retail, pharma and industrial brands continue to roll out secure, trustworthy, customer-engaging use cases with their Brand TLDs. Fourth quarter growth in new Brand TLD spaces confirms this trend. Brand TLDs have momentum entering 2018! Topics covered are:

2017 has seen a comedy of avoidable errors in domain management impacting several high-profile brands. These security and brand-impacting events were largely preventable had the afflicted parties employed either their own Brand TLD (Top Level Domain) or had they utilized a proven corporate registrar solution. Topics covered are:

Many of us with the patience to follow news in the top-level domain (TLD) space over the past few years have observed the pace of events to be glacial. The first application round for new TLDs started in 2012 – half a decade ago! ICANN moves at the pace of the industry, which has rarely […]

In the first quarter of 2017 brands such as Audi began deploying Brand TLD use cases at an exceptional pace, registering over 500 .audi domains. We learned from Major League Baseball and the NHL’s Content and SEO Strategist that incorporating a Brand TLD with your overall marketing strategy presents a compelling use case that optimizes […]

At the close of 2016, we reported 110 brands with an active brand TLD domain showcased on authenticweb.test and 60,000+ brand TLD domains registered. Clearly, a growing number of digital leaders are learning and gaining an advantage in this space. Download our New TLD Market Brief to stay ahead of the market and learn: The […]