Brand TLD Market Briefs

Perspectives, Strategies and News

See how Brand Innovators are succeeding with their Brand TLDs

Brand TLD registries are inspiring exciting new brand innovation use cases. Whether you own your own registry or are still in evaluation mode, our Market Briefs will keep you abreast of Brand TLD deployment examples and best practices.


October 2017
  • Why enterprise domain security has gained the spotlight
  • How recent domain catastrophes could have been avoided
  • The number of Brand TLD websites as of October 2017
  • The number of Brand TLD domains registered as of October 2017
  • 10 new Brand TLD use cases to capture your imagination
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July 2017
  • Why domains and glaciers are similar
  • The # of live Brand TLD websites
  • The # of Brand TLD domains registered
  • 10 new brands utilizing a Brand TLD
  • Brand TLD resources: articles, white paper, education, use cases
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March 2017

In the first quarter of 2017 brands such as Audi began deploying Brand TLD use cases at an exceptional pace, registering over 500 .audi domains.

We learned from Major League Baseball and the NHL’s Content and SEO Strategist that incorporating a Brand TLD with your overall marketing strategy presents a compelling use case that optimizes brand digital engagement and SEO.

Download Authentic Web’s Brand TLD Market Brief to learn:

  • The number of New gTLD domains registered.
  • The number of Brand TLD domains registered.
  • 10 new Brand TLD use cases from well-known brands including aquos.sharp.
  • How to improve brand digital engagement and SEO using a Brand TLD.
  • 5 educational resources about the Brand TLDs.
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January 2017 / 2016 Year End

At the close of 2016, we reported 110 brands with an active brand TLD domain showcased on brandtld.news and 60,000+ brand TLD domains registered.

Clearly, a growing number of digital leaders are learning and gaining an advantage in this space.

Download our New TLD Market Brief to stay ahead of the market and learn:

  • The number of New gTLD domains registered.
  • The number of Brand TLD domains registered.
  • 10 active Brand TLD examples from well-known brands including magic.kinder.
  • The number of active brands by industry and geographic region.
  • 5 article resources about the Brand TLDs from Q4 2016.
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September 2016

5,000+ Brand TLD Identities. Learn how leading international brands are utilizing new Top-Level Domains (TLDs) to create innovative and differentiated experiences to stand out from the competition:

  • Total New and Brand TLD registrations.
  • Brand TLD statistics – March to September 2016
  • Quick view of 7 new TLD use cases activated by brands
  • Selected TLD articles from the past 90 days
  • Schedule an education session catered to brand digital leaders
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July 2016

This Market Brief features a Brand TLD analysis of 68 brands showcased on Brand TLD dot News. In our research of these Brand TLDs we found:

  • 3,920 second-level domains registered.
  • 351 domains ‘in market‘ or indexed by Google.
  • 4 use case types: redirect, dedicated presence, brand label home, and full transition.
  • 29% of brands utilize more than one use case.
  • 1 brand received our Gold Star, setting an example for a best practice Brand TLD deployment.
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