This Market Brief features a Brand TLD analysis of 68 brands showcased on Brand TLD dot News. In our research of these Brand TLDs we found:

  • 3,920 second-level domains registered.
  • 351 domains ‘in market‘ or indexed by Google.
  • 4 use case types: redirect, dedicated presence, brand label home, and full transition.
  • 29% of brands utilize more than one use case.
  • 1 brand received our Gold Star, setting an example for a best practice Brand TLD deployment.
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