This Market Brief features a Brand TLD analysis of 68 brands showcased on Brand TLD dot News. In our research of these Brand TLDs we found:
- 3,920 second-level domains registered.
- 351 domains ‘in market‘ or indexed by Google.
- 4 use case types: redirect, dedicated presence, brand label home, and full transition.
- 29% of brands utilize more than one use case.
- 1 brand received our Gold Star, setting an example for a best practice Brand TLD deployment.