Market Briefs
Perspectives, Strategies and News
Brand TLD Market Brief

August 2020

Highlights:

In the second quarter of 2020, we saw how dynamic the use of Brand TLDs can be with the growth of microsites and rich digital experiences that are TRUSTED and better communicate branded messages to target audiences.

  • More use cases to learn from and apply to your own digital initiatives.
  • The Executive Sponsor: Do the math to support a Brand TLD Strategy.
  • The Business Case: Reduce Total Cost of Ownership, drive Top Line and Contribution Margin improvements.
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