Brand TLD Market Briefs

April 2021

Highlights

In this brief we focus on:  DIGITAL BRAND TRUST

As consumers, how do we know a website can be trusted to be brand authentic and not pose a security threat? The implications of lost consumer trust is a material challenge for all brands. Brand TLDs offer a new paradigm to ensure consumer trust.

  • Digital Brand Trust is at risk in the current domain paradigm
  • Brand Top-level Domains solve this risk as authentic brand spaces
  • Learn how to prepare your organization to own a Brand TLD.
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