In this brief we focus on: DIGITAL BRAND TRUST
As consumers, how do we know a website can be trusted to be brand authentic and not pose a security threat? The implications of lost consumer trust is a material challenge for all brands. Brand TLDs offer a new paradigm to ensure consumer trust.
- Digital Brand Trust is at risk in the current domain paradigm
- Brand Top-level Domains solve this risk as authentic brand spaces
- Learn how to prepare your organization to own a Brand TLD.