Market Briefs
Perspectives, Strategies and News
Brand TLD Market Brief

January 2020 / 2019 Year End

Highlights:

Brand innovators outpaced their slower-to-adopt peers in 2019 use cases for Brand TLDs. While Brand TLD domain growth is up over 80% since the start of 2018, it’s clear that leading brands are focusing on quality of execution, leveraging the power of their brand registry to better engage customers and stakeholders.

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