Market Briefs
Perspectives, Strategies and News
Brand TLD Market Brief

April 2020

Highlights:

In the first quarter of 2020, we are seeing how digital teams are learning to create more value with their Brand TLDs. We are showcasing examples of sophisticated use in three areas.

  1. Microsites are evolving from splash pages to rich digital experiences,
  2. URL Shorteners are being adopted to improve visible brand trust and resulting click through rates, and
  3. Redirects are being used widely as a means to elevate quality hidden content buried on flagship web properties.
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