Brand TLD Market Briefs

In this brief we focus on: DIGITAL BRAND TRUST. As consumers, how do we know a website can be trusted to be brand authentic and not pose a security threat? The implications of lost consumer trust is a material challenge for all brands.

In this brief we show the Brand TLD usage growth over the past three years. NEWS! A major milestone towards the next round for brands to apply and operate their own space.

In this brief we share YTD growth in Brand TLD usage and have highlighted just a few examples from the Financial Services, Technology, and Industrial Manufacturing verticals.

In the second quarter of 2020, we saw how dynamic the use of Brand TLDs can be with the growth of microsites and rich digital experiences that are TRUSTED and better communicate branded messages to target audiences. More use cases to learn from and apply to your own digital initiatives. The Executive Sponsor: Do the […]

In the first quarter of 2020, we are seeing how digital teams are learning to create more value with their Brand TLDs. We are showcasing examples of sophisticated use in three areas. Microsites are evolving from splash pages to rich digital experiences, URL Shorteners are being adopted to improve visible brand trust and resulting click […]

Brand innovators outpaced their slower-to-adopt peers in 2019 use cases for Brand TLDs. While Brand TLD domain growth is up over 80% since the start of 2018, it’s clear that leading brands are focusing on quality of execution, leveraging the power of their brand registry to better engage customers and stakeholders.