Brand Top-Level Domains
Articles focused on innovation and success for Brand Registries.
SEO History Helps to Understand the Brand TLD Future (Part 1) →
Now first things first. No one can predict the future of SEO, however, we can make a good prediction at what it might look like by looking at the past and observing the evolution of search algorithms. SEO has gone through many transformations … take a quick look at Google’s major algorithm changes. Ok, so […]
Is Google Changing the Internet with the New TLDs? →
A wake-up call for brands in the new Top Level Domain (TLD) era.
Brand Registries and Gartner’s Technology Priorities for CIOs in 2016 →
Brand Registries aka dotBrands are new Internet entities. Over 500 brands are beginning to rollout, with more brand use case evidence every month. Most C-Levels have yet to fully comprehend what they are, what the digital implications are and how the Brand Registry will add value to improve the P&L. To the C-Level bystander, Brand […]
9 Reasons Why Brand Registries are the Best Defense →
Brand Registries are the best defense to protect and grow brand identity in the name space.
New Brand Registries: Leaders and Followers →
As of September 2015, 517 brands have signed ICANN agreements to operate proprietary Brand Registries. That’s an increase of 180 signings compared to June, when 337 had signed their agreements. If you are a reader of this blog you will know that we are great proponents of the Brand Registry for both defensive and innovation potential. […]
Did Google Overpay for .APP? →
In 2014, we saw the first 500 of approximately 1,400 new Top Level Domains (TLDs) delegate and go live on the Internet. There are now over 4.5 million domains registered in these new spaces and it is growing at a rate of 1 – 1.5 million per quarter. This is before broad market awareness. Granted, […]