Is Google Changing the Internet with the New TLDs?
A wake-up call for brands in the new Top Level Domain (TLD) era.
Stay informed on the future of Brand Top‑Level Domains (Brand TLDs) and digital identity. Explore insights, strategies, and updates on ICANN’s 2026 application round, along with expert guidance on how enterprises can secure their own trusted namespace, strengthen DNS security, and build lasting brand authenticity online.
A wake-up call for brands in the new Top Level Domain (TLD) era.
Discover how brand registries align with Gartner’s CIO priorities. Learn why brand TLDs remain key to trust, control, and digital transformation.
Brand Registries are the best defense to protect and grow brand identity in the name space.
As of September 2015, 517 brands have signed ICANN agreements to operate proprietary Brand Registries. That’s an increase of 180...
In 2014, we saw the first 500 of approximately 1,400 new Top Level Domains (TLDs) delegate and go live on...
I enjoy all the end of year prediction articles. It is fun to think about what is likely in this...
After several years of planning, policy making, strategy formation and more than a $1-billion invested (some suggest it’s more like...
December 24, 2013 Internet Corporation of Assigned Names and Numbers (ICANN) 12025 Waterfront Drive, Suite 300 Los Angeles, California 90094-2536...