Many of us with the patience to follow news in the top-level domain (TLD) space over the past few years have observed the pace of events to be glacial. The first application round for new TLDs started in 2012 – half a decade ago! ICANN moves at the pace of the industry, which has rarely set land speed records. The funny thing about glaciers however is that they appear to be static right up to a moment of geographic inflection, at which point million-ton pieces can calve off with dramatic effect.

Topics covered are:

  • Why domains and glaciers are similar
  • The # of live Brand TLD websites
  • The # of Brand TLD domains registered
  • 10 new brands utilizing a Brand TLD
  • Brand TLD resources: articles, white paper, education, use cases
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