Brand TLD Market Briefs
Perspectives, Strategies and News See how Brand Innovators are succeeding with their Brand TLDs. Brand TLD registries are inspiring exciting new brand innovation use cases. Whether you own your own registry or are still in evaluation mode, our Market Briefs will keep you abreast of Brand TLD deployment examples and best practices.
October 2019
Download the brief High-profile brands like AIG, Shell, Canon and KPMG continue to roll out compelling Brand TLD use cases. Also, for digital leaders looking for a stronger Brand Registry business case, learn about the new Killer App: Security & Compliance anchored on the trust of the Brand Registry.
August 2019
Download the brief ICANN has published next steps in the planning for the long-awaited opening of the 2nd Round TLD expansion program. Companies shut out of the first round will be able to apply for their proprietary TLD and join the many innovative brands that have launched compelling use cases with their own Brand TLD.
April 2019
Download the brief Highlights in our April 2019 Edition: Over 175 Brands are now active, using their proprietary, trusted namespaces. 11 of the 12 newest Brand TLD domains are redirect domains. Redirect domains can be brand-memorable, user-engaging experiences. Check out how Bing, Beats, Chase, and others are using their Brand TLD assets.
January 2019 / 2018 Year End
Download the brief 2018 saw continued high growth in deployment of Brand TLD domains across vertical sectors. This month’s Market Update looks at 2018 in review, highlighting some of the most effective use cases for Brand TLDs from brand leaders including Apple, KPMG, Audi, Vanguard and others. View and be inspired by the examples that helped drive a […]
October 2018
Download the brief This latest Brand TLD Market Brief highlights the increased use of Brand TLD microsites. Prior briefs observed a mix of Brand TLD initiatives favoring deep link redirects to content. Brand authentic microsites represent an evolution step in Brand TLD use cases. Topics covered are:
July 2018
Download the brief Most companies relegate cyber-security exclusively to their I.T. department. No question, this is where the technical expertise resides. But Marketing should not be AWOL from the discussion. There are three good reasons why Marketing needs to take a leadership seat at the table where domains and the DNS are concerned. Topics covered are: