Domain/Brand TLD Strategy Study Type
Read the real life cases of large enterprise brands from a broad range of verticals that assessed their digital strategies. Learn more
Major Global Bank
Confidential
The Bank did not apply for their Brand TLD in ICANN’s 1st round. They lacked insights into strategies and business applications for a Brand TLD extension. They sought strategic guidance from subject matter experts and competitive intelligence related to use of domains. They also sought to establish best practices for domain policies & procedures.
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