Read the real life cases of large enterprise brands from a broad range of verticals that assessed their digital strategies and found room for major improvement. Domain and DNS management scenarios are covered that reveal issues very common to most organizations - along with the system improvements they implemented to improve their security, compliance and performance.
Major Global Bank (Confidential)
The Bank did not apply for their Brand TLD in ICANN’s 1st round. They lacked insights into strategies and business applications for a Brand TLD extension. They sought strategic guidance from subject matter experts and competitive intelligence related to use of domains. They also sought to establish best practices for domain policies & procedures.
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