Case Studies Real world “before & after” stories

Domain/Brand TLD Strategy Study Type

Read the real life cases of large enterprise brands from a broad range of verticals that assessed their digital strategies. Learn more

Major Global Bank Confidential

The Bank did not apply for their Brand TLD in ICANN’s 1st round. They lacked insights into strategies and business applications for a Brand TLD extension. They sought strategic guidance from subject matter experts and competitive intelligence related to use of domains. They also sought to establish best practices for domain policies & procedures.

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industry Financial Services; Banking
Revenue $27 Billion
details A globally ranked bank