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Domain/Brand TLD Strategy

Read the real life cases of large enterprise brands from a broad range of verticals that assessed their digital strategies. Learn more
Major Global Bank →

The Bank did not apply for their Brand TLD in ICANN’s 1st round. They lacked insights into strategies and business applications for a Brand TLD extension. They sought strategic guidance from subject matter experts and competitive intelligence related to use of domains. They also sought to establish best practices for domain policies & procedures.

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