Stay informed on the future of Brand Top‑Level Domains (Brand TLDs) and digital identity. Explore insights, strategies, and updates on ICANN’s 2026 application round, along with expert guidance on how enterprises can secure their own trusted namespace, strengthen DNS security, and build lasting brand authenticity online.
November 2013: Mark this month, the FIRST that saw new TLDs (top-level-domains) delegated to the Internet root. The FIRST of...
.BRAND registries prepare to innovate their online presence. How it really happens. Q1: 2011: I am Bob, Brand CEO. Today,...
Opportunity Premise New TLDs offer brands the ability to innovate their online presence to build better relationships with current customers...
The optimistic view and the one I choose is that new gTLDs will create innovations enabling Internet users to contribute,...
Last week, Hilton executives made the decision to withdraw their TLD application for .HILTON. Did they make a mistake? Are...