Brand Top-Level Domains
Articles focused on innovation and success for Brand Registries.
The Brand Registries of 2015 →
I enjoy all the end of year prediction articles. It is fun to think about what is likely in this hurly burly, anything can happen world we live in, so I thought I would put one out there to start the new year. “2014 is over and smart marketers know that they need to get […]
Game On! TLDs Start to Roll →
After several years of planning, policy making, strategy formation and more than a $1-billion invested (some suggest it’s more like $2-billion and growing), the mainstream media has started to shine the spotlight on the great domain name space expansion as the first TLDs begin to hit retail shelves. In simple terms, the Internet will see […]
Authentic Web Comments on .Brand TLD Spec 13 →
December 24, 2013 Internet Corporation of Assigned Names and Numbers (ICANN) 12025 Waterfront Drive, Suite 300 Los Angeles, California 90094-2536 Dear ICANN, Please accept these comments from Authentic Web Inc. with respect to Specification 13 proposal, dated Dec 6th. whether it is appropriate to classify certain TLDs as “.Brand TLDs”; It is absolutely appropriate to […]
The first TLDs go live! →
November 2013: Mark this month, the FIRST that saw new TLDs (top-level-domains) delegated to the Internet root. The FIRST of ±1,300 of the FIRST round. This month will forever be known as the month the taxonomy of the Internet changed. For participants who have worked in their corner of the expansion, it is a welcomed […]
The Brand Registry: A CEO’s Vantage →
.BRAND registries prepare to innovate their online presence. How it really happens. Q1: 2011: I am Bob, Brand CEO. Today, our senior council advised us to secure our .brand in ICANN’s gTLD program. “Why?”, I asked. He explained it like this: Defensive – Trademark Uncertainty – High Impact Risks – Innovation Potential. “I get it […]
Brand Registries: 3 Initiatives →
Opportunity Premise New TLDs offer brands the ability to innovate their online presence to build better relationships with current customers and attract new ones. Brands seek the following growth objectives. Acquire customers organically through effective marketing and sales channels Increase loyalty, retention and customer referrals Increase average order value Define brand identity and drive awareness […]