G Adventures, a global travel services company, manages several hundred domains with expectations to grow further. Like many fast-growing enterprises, it accumulated domains through retail registrars, M&A, and ad hoc registrations by IT, marketing, and business leaders — all without centralized policies or systems.
Business Challenge
By 2016, G Adventures faced critical challenges in managing its growing domain and DNS infrastructure:
- Portfolio sprawl: Hundreds of domains registered across more than ten retail registrars.
- Inefficient systems: Fragmented DNS services, many tied to default registrar settings.
- Resource drain: IT teams spent excessive cycles managing scattered accounts and noisy registrar alerts.
- Security blind spots: No system-enforced approval workflows or consistent change management processes.
- Scalability risk: The rapid expansion of gTLDs and company growth demanded stronger enterprise controls.
Retail registrars had been cost-effective in early years but became a liability at scale, leading to rising costs, inefficiencies, and unnecessary risk.
Solution
G Adventures selected Authentic Web Inc. as its enterprise-class partner to consolidate domain and DNS operations. Authentic Web delivered a full-service project that included:
- Consolidation of domains and DNS services into a single integrated platform.
- Modern, easy-to-use technology hub tools for IT and digital teams.
- Reduced total cost of ownership through more efficient operations.
- Business intelligence dashboards for better visibility and faster decision-making.
- Project management and ongoing advisory to complete the consolidation and support IT priorities.
- Automated workflows for change management, policy enforcement, and improved security.
Outcomes & Benefits
G Adventures achieved:
- Greater efficiency and reduced complexity in global domain management.
- Significant reduction in IT overhead and internal resource costs.
- Streamlined workflows and improved visibility across all domain and DNS assets.
- Stronger security, governance, and change management policies.
- Empowered IT, digital, and brand teams with enterprise-grade tools to manage future growth.
Client Perspective
“Faced with managing several hundred domains and multiple registrars around the globe it became apparent that consolidation of domains and DNS under one registrar was the way to go. After reviewing several domain management services Authentic Web stood out from the crowd not only because it addressed our global, technical and financial requirements, they brought a service first approach that has quickly developed into a trusted partnership.
Authentic Web solved our technical challenges, eased our IT overhead and reduced complexity around managing and purchasing domains bringing order to our domain portfolio freeing us to move forward and focus on domain strategy.”
David Stewart, Director Information Technology