The ‘Not-Com’ Branding Trend
A point of view on why brands such as Kanye West, Oprah, Apple, Amazon, Sony, Barclays, General Motors, Marriott, McDonalds and Taco Bell are using new gTLDs.
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Stay informed with our latest insights, analysis, and expert perspectives on digital security, DNS management, and corporate domain strategies.
Fox promises dot-brand will be “the next big thing”
Fox's new brand TLD website nic.fox, a holding place for their .fox brand TLD indicates that something big will happen in the spring of 2016. This article provides an analysis of Fox's future trusted digital space.
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Domain experts on the slow start for new gTLDs, and what may turn the tide
A tempered view of the new gTLD industry to date touching on .Barclays brand registry experience and how the new gTLDs will build momentum synonymous with brand adoption of the new extensions.
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Birthplace of the World Wide Web CERN Launches home.cern
Tony Kirsch from Neustar shows a trend among dot brands using the "home.brand" format. CERN made a complete move from www.cern.ch to www.home.cern as did Barclays in transitioning to www.home.barclays. Others are using redirects to their .com sites such as home.microsoft and sports.sky.
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CENTR Reports There Are 311.5 Million Domains In The World
A report by CENTR, the Council of European National Top level Domain Registries, on the number of Top Level Domain registrations in the world, the number of legacy TLDs, country TLDs and new gTLDs.
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A Beginner’s Guide to Domain Name Management
Hubspot offers a quick guide on corporate domain portfolio management and recommends that corporations manage their domain names in-house as opposed to outsourcing to third-party agency.
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