Brand Registries
Birthplace of the World Wide Web CERN Launches home.cern
Tony Kirsch from Neustar shows a trend among dot brands using the “home.brand” format. CERN made a complete move from www.cern.ch to www.home.cern as did Barclays in transitioning to www.home.barclays. Others are using redirects to their .com sites such as home.microsoft and sports.sky.
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