Tony Kirsch from Neustar shows a trend among dot brands using the “home.brand” format. CERN made a complete move from www.cern.ch to www.home.cern as did Barclays in transitioning to www.home.barclays. Others are using redirects to their .com sites such as home.microsoft and sports.sky.
Go to article Source: Circle ID, Tony Kirsch, Neustar