Thinking beyond .com
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Resources
Articles
Stay informed with our latest insights, analysis, and expert perspectives on digital security, DNS management, and corporate domain strategies.
Google Answers Common SEO Questions Related to the New TLDs
Google addresses the most common questions around the new gTLDs and how they will rank in search.
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Booking.com buys .Hotels domain registry for $2.2 million
A brief overview of Booking.com's acquisition of the .HOTELS new TLD.
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‘Our Own Little Kingdom’: Dot-Brands Are Staking a Claim on Their Bit of the Web
A great synopsis of the brand registry providing examples of innovation capabilities (cars) as well as challenges for brands who own their dot brand space.
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The .Brand Challenge to .Com
Companies with a brand registry often keep their primary .com domains but may drop non-critical .com domains from their portfolio, as analyzed by Domain Name Wire.
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Should brands get a new gTLD round to themselves? Twitter thinks so
Twitter's IP counsel desires .twitter and suggests an exclusive TLD application round for brands.
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