FairWinds Partners comments on Abbott’s use of their .abbott brand registry for their new online property lifetothefullest.abbott with comments from Dirk Hoerter, Abbott’s Director of Digital Marketing.
Great article on Google’s involvement in the new TLDs and how Larry Page, Google’s co-founder was forced to drop many of its new TLD applications, pressured by other Google Executives.
An explanation of how BNP Paribas, the fourth largest bank in the world with assets of $2.7 trillion, is making the transition from their legacy TLDs (.com, .net etc.) to their .bnpparibas brand registry.
A brief account of Barclays bank move from .com to its .barclays and .barclaycard brand registry domains.
With a 48% rise in the amount of money stolen from online banks in the UK, Barclays hopes that a switch from .uk and com to .barclays will tighten their cybersecurity efforts. Anyone can register barclay-banks.com but only Barclays can register a .barclays domain.
A very brief report about Barclays move to their .barclays and barclaycard brand registry domains with a highlighted quote from Barclays CIO.