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Brand Top-Level Domains

Larry Page was held back by Google execs from flooding world with new dot-word domains →

Great article on Google’s involvement in the new TLDs and how Larry Page, Google’s co-founder was forced to drop many of its new TLD applications, pressured by other Google Executives.

BNP Paribas, world’s fourth-largest bank, switches to dot-brand gTLD →

An explanation of how BNP Paribas, the fourth largest bank in the world with assets of $2.7 trillion, is making the transition from their legacy TLDs (.com, .net etc.) to their .bnpparibas brand registry.

Barclays confirms move away from .com to new gTLD →

A brief account of Barclays bank move from .com to its .barclays and .barclaycard brand registry domains.

Barclays adds extra security through domain name switch →

With a 48% rise in the amount of money stolen from online banks in the UK, Barclays hopes that a switch from .uk and com to .barclays will tighten their cybersecurity efforts. Anyone can register barclay-banks.com but only Barclays can register a .barclays domain.

Barclays ditches dot com in favour of proprietary domains →

A very brief report about Barclays move to their .barclays and barclaycard brand registry domains with a highlighted quote from Barclays CIO.

4 Reasons Why You Should Ditch dot com for Good →

Ray King, co-founder of Top Level Design, give 4 reasons why the new TLDs are better than .com domains.