Paris-based hypermarket chain E. Leclerc has several active brand TLD domains such as sport.leclerc. E. Leclerc has several retail brands and employs over 94,000 employees.
This opinion article explains that brand TLDs are not launching quicker because they have not come across the tables of digital marketing teams.
Google, previously using google.com/domains and domains.google.com has moved their registrar URL to their brand TLD: domains.google.
Google registered domains.google back in October of 2015 but recently started using domains.google as its official url.
BMW launched a new website using their brand TLD .BMW to celebrate their 100th anniversary. It’s a really slick site and is an example to other brands on how their brand registry can be used.
Fox’s new brand TLD website nic.fox, a holding place for their .fox brand TLD indicates that something big will happen in the spring of 2016. This article provides an analysis of Fox’s future trusted digital space.