Brand Top-Level Domains
The ‘.brand’ state of play; on the rise, but mainstream adoption still some way off →
This article highlights key insights from the research conducted by dot stories about the dot brand market, including the growth and utilization of second-level dot brand domains.
.brand Progress – The Mid-Year Analysis →
Tony Kirsch, Head of Neustar consulting, provides an interesting analysis of the dot brand TLD space at the mid-point of 2016.
The 5 key Benefits of a Branded Top Level Domain – According to the Brands Themselves →
Circle ID analyzes company press releases from seven brands who have launched new brand TLD properties and uncovers the 5 key benefits about dot brands mentioned.
Beginner’s Guide to Brand Top-Level Domains Beyond .COM, .ORG & .NET →
This is Hubspot’s first post about the new brand Top-Level Domains (TLDs) and serves as a 101 article for marketers to understand how brands are beginning to use their brand TLDs to create marketing campaigns.
Is the financial industry the most active dot brand participant? →
Guillaume Pahud, the CEO of Dot Stories analyzes how we measure the success of the new gTLD program. He then answers the questions of whether or not the financial industry is the most active dot brand participant.
Five companies using branded top-level domains (TLDs) & why →
A list of 5 brands with an active brand TLD such as next100.bmw and home.barclays and their benefits.