Matt Dorville the Content & SEO Strategist for the MLB and the NHL shares why a recent change to Google’s algorithm empowers marketers to use vanity URLs in their SEO/Marketing strategy.
Neustar’s chief consultant Tony Kirsch discusses recent updates from Google that takes away a Page Rank penalty that existed previously on 301, 302 etc. redirects. This fact shared by Google’s top search figure-heads, empowers marketers to utilize Vanity URLs to optimize digital marketing efforts.
The largest bank, State Bank of India (SBI) in India with 200,000+ employees and assets of $460 Billion USD is moving their entire web presence to their proprietary brand TLD: .sbi.
Would it be more expedient to have a second round of ICANN’s domain expansion exclusively for Geos and Brands?
This article discusses why your company would want to own a Brand Top-Level Domain.
Insights from the Dot Brand Observatory on how the new brand domain extensions are being utilized.