Domain and DNS resources for enterprise business, digital and IT Leadership.
We research, publish, and curate resources of interest to brand stakeholders responsible for domain and DNS management. Best practice articles and comprehensive guides tackle everyday problems and security issues with solutions advice to help improve corporate domain and DNS management.
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Is Your DNS a Hidden Liability? How Misconfigurations Expose Your Business
DNS misconfigurations are often overlooked but can leave your business vulnerable to outages, security risks, and hidden liabilities. Learn how…
How to Mature From a Reactive to Proactive DNS and Email Security Posture
What is the webinar about? Cybersecurity shouldn’t be a response to incidents – it should be a proactive strategy. Yet,…
Retail Sector Newsletter Q1 2025
This report benchmarks the DNS security posture of 25 of the largest players in the US Retail Sector.
DNS Security and Compliance in the Retail Sector
Retailers face growing pressure to secure DNS infrastructure while meeting strict compliance demands. This whitepaper explores the risks of DNS…
Healthcare: DNS Security Vulnerabilities Discovered and Solved
The high value of healthcare data, combined with legacy systems and siloed operations, makes managing infrastructure a formidable challenge. Ensuring…
DNS Security in the Healthcare Sector
Healthcare organizations face unique DNS security challenges that put patient data and operations at risk. This whitepaper explores common vulnerabilities,…
M&A Guide to Assess and Consolidate Domain Assets and DNS Networks
Mergers and acquisitions often leave behind fragmented DNS networks and overlooked domain assets. This guide helps IT and security leaders…
Top 10 Domain Pain Symptoms in the Enterprise
The IT Director is the one who receives the stress-inducing, "Critical", "Urgent", "ASAP", "Priority 1", "Production Critical", "Revenue Impacting", or…
IT Director Pain & Compliance Risk
Join us to learn how your IT Director peers view and solve these problems. In this webinar, Authentic Web CEO…
The IT Director’s Story Domain and DNS Management
Over the past decades of domain, DNS and certificate management in the enterprise, there was and is a constant state…
10 Predictions for 2024
At the end of every year, there are a flurry of prediction articles that we all like to read. Predictions…
Brand Risk: External DNS Vulnerabilities Risk and Mitigation
Peter will discuss the common problems that enterprise IT and InfoSec teams face to manage, secure, and ensure that change…
DNS Inspector: 3 questions answered
When any business launches a new innovative service, particularly a technology service, it is critical to listen to prospect questions…
DNS Security Exposures
Join us to learn about common DNS security exposures. Learn what will happen if these exposures are not addressed, what…
A CISO Brief: Why your Enterprise is Exposed on the DNS
DNS is a critical yet often invisible layer of enterprise security. This brief explains how misconfigurations, shadow domains, and overlooked…
How your organization is exposed on the DNS
As a CISO SVP, or VP responsible for the overall security posture of your enterprise, this webinar is for you.…
DNS Security: The Zone Mess
Are you an IT, Network Manager or Director struggling to get a handle on domains, DNS, and certificates? You are…
Enterprise DNS Audit Results Revealed
Peter LaMantia, CEO of Authentic Web Inc. will share results from enterprise DNS network audits that expose the business and…
How to Implement and Manage DNSSEC
DNSSEC adds a vital layer of trust to your DNS, but implementation can be complex. This whitepaper provides a practical…
A Complete Business Processes Guide for Corporate Domain and DNS Management
This step-by-step guide addresses flawed enterprise business processes that make corporate domain management inefficient, costly, and exposed to IT security…
IT Processes for Domain & DNS Management are Broken
Flawed business processes make this complex operational area effort-intensive, costly, and exposed to security risks.
Business Process Challenges Solved
A process can be short, such as a simple purchase-to-fulfillment process or a complex, long-term asset management process that spans…
A Strong Case for Business Process Management Improvements
Corporate domain management is all about business process. Many organizations admit their business processes are broken and in need of…
A Complete Guide to Improved Management of Domains and the DNS
This comprehensive guide addresses known pain points throughout the corporate domain management journey. From the business originators who register domains…
A Systems-based approach to Corporate Domain Management
Corporate domain management is painful, but it needn’t be. New best practices and modern systems eliminate manual processes, cost, and…
Domain Management Pain: Governance, Compliance and Cost of Ownership
Corporate domains are held in ever-growing portfolios for years. These critical, digital assets demand ongoing governance and compliance at increasing…
Peter’s interview with BizTek.org Founder Bashir Fancy
Peter and Bashir discuss the challenges for enterprise IT and leadership to understand the security exposures and compliance gaps in…
Why IT suffers most through the Domain, DNS and SSL Lifecycle
One a new domain is registered it falls on IT (network operations and InfoSec) to manage the domain through its…
Front-end Domain Management Pain: Originators, approvers and registrars
Corporate domain management pain starts with the people that request and approve domains. Process flaws in this critical, initiate step…
The Pain of Corporate Domain Management
Domain management is a long lifecycle task that impacts numerous stakeholders throughout an organization. As domain portfolios grow in size,…
JUMP THE CURVE: Part 1: A Brand TLD Business Case
Brand Top-Level Domain innovation is an opportunity to JUMP THE CURVE. You can build a better, more efficient, and brand…
Building and Executing a Brand Top-Level Domain Strategy
Peter followed up from the first webinar, JUMP THE CURVE PART 1: Building a Brand TLD Business Case, walking attendees…
Digital Security and Compliance Priorities: Before, During and After COVID-19
Before COVID-19, enterprises are sure to experience material security breaches due to a history of short-term priority setting, autopilot driven…
DNS Security: A Complete Guide to Managing DNSSEC
DNS security is exposed as never before yet security measures are woefully underemployed by most organizations. Learn how DNSSEC, correctly…
How to Simplify DNSSEC Adoption
Any company with an online presence — that is, every organization — is vulnerable to attacks that compromise the DNS. DNS…
How to Know If Your DNSSEC Is Working
DNSSEC, the security settings that validate domain query data, is a critical component in defending the domain name system. DNSSEC uses pairs of…
The Real Risks of Not Deploying DNSSEC
To understand the importance of DNSSEC, you need to know what can happen without it. Hackers aggressively target the DNS because it’s both vulnerable…
The Challenges of Deploying DNSSEC
Why Is DNSSEC Adoption So Low? DNS Security Extensions (DNSSEC) are a proven security measure to defend against DNS hijacking,…
How DNSSEC Works – And Why Every Organization Needs It
DNSSEC protects brands by ensuring internet users won't be misdirected to unauthorized online content destinations. Here's how it works.
9 TLS and DNS Risks to Enterprise Security and Compliance
TLS and DNS are critical to enterprise security, yet mismanagement creates hidden risks. This whitepaper uncovers nine common vulnerabilities that…
What Is DNSSEC?
DNSSEC is the most effective security measure a company can implement to defend against DNS hijacking. In part 1 of…
A Complete Guide to Defending the DNS
Everything the digital organization does depends on the domain name system. Learn about the biggest threats to your digital enterprise…
The SSL Certificate Imperative
SSL certificates are the backbone of digital trust, but poor management can expose your business to outages, breaches, and compliance…
When You Want to Improve DNS Security, Focus on Efficiency
Inefficient and costly DNS management practices undermine DNS security. 70% of the Fl 000 has yet to implement DNSSEC or…
Effective DNS Security Starts With These 4 Best Practices
Few organizations deny the importance of protecting the DNS, yet the challenges of managing and securing domain name systems leave…
Why Is DNS So Hard to Manage?
Enterprise DNS is more vulnerable to attack than ever, despite well-known best practices intended to prevent compromise. Why is this…
How to Minimize Threats With These 7 DNS Security Solutions
DNS security is easily compromised and more targeted than ever. In this post, discover seven DNS management practices that mitigate…
External DNS Security: An Overlooked IT Security Threat
Enterprise IT security frequently overlooks the DNS - an increasingly vulnerable layer to every organization’s cyber security. Learn how common…
Domain and DNS Risk Modernization
Peter LaMantia, CEO of Authentic Web explains why enterprise Domain and DNS security issues persist in creating risks for organizations.…
What Is DNS Security, and Why Is It Important?
Organization’s Domain Name Systems (DNS) have come under increasingly frequent and serious attacks. This 1st of a 6-part series explains…
Serious new domain and DNS compromise demands a preventative approach
On April 17, Cisco’s Talos Group reported a widespread DNS hijack targeting government and enterprise domains. Standard domain and DNS…
Domain and DNS Security measures don’t work
Organizations are vulnerable to cyber threats despite security measures recommended by experts. The reason? Most DNS security measures are impractical…
ICANN World vs Real-World
Is the global governing authority for domains in touch with digital reality? Maybe not…
6 Domain Name System Problems
DNS powers every online interaction, but it is also a frequent source of outages and vulnerabilities. This whitepaper highlights six…
Google is Making The Internet Safer
Brands need to get on board – or risk digital fallout Google is leading global initiatives to make the Internet…
The Dreaded Domain and DNS Audit
Companies know the importance of auditing their domains and DNS. So why don’t they?
Domain and DNS Security Policies Work!
DNS security policies like DMARC and DNSSEC are proven to work. So why aren’t enterprises using them?
Your Domains and DNS are exposed to risks
Unsecured domains and DNS misconfigurations leave enterprises open to cyberattacks, downtime, and brand damage. This whitepaper explores the most pressing…
Your Corporate Domain Portfolio 7 Best Practices For Success
Managing a corporate domain portfolio is complex, and mistakes can be costly. This whitepaper shares seven best practices to optimize…
Who Won The War of the CXOs?
A Gartner analyst, Laura McLellan once famously predicted that CMOs would outspend their CIO counterparts on technology within five years.
Major Global Bank
The Bank did not apply for their Brand TLD in ICANN’s 1st round. They lacked insights into strategies and business…
The Canadian Broadcasting Corporation
The CBC owns a corporate portfolio of several hundred domain names. They held their domains with a large corporate registrar…
G Adventures Inc.
G Adventures owns a corporate portfolio of several hundred domain names, growing via acquisition. They’ve accumulated domains over the years.…
Global Business Services Company
Managing hundreds of domains using a large, incumbent corporate registrar, The Company felt they lacked management control over this important…
Brand TLD 2016 Year End Status
View the infographic to learn about the status of the Brand TLD market at the end of 2016. Click to…
All You Need to Know About Brand TLDs
We're biased, but perhaps the best concise video overview of the new dot Brand Top-Level Domains (Brand TLDs).
Customer Experience: Who wants to be a leader?
As 2017 strategic plans are finalizing inside the enterprise, brand leaders have one priority in common; the Customer Experience. Nothing…
Corporate Domain Management Journey
Corporate domain management has evolved from a simple to a complex administration and technical challenge.
What is the Corporate Domain Management Business Problem?
Managing corporate domain portfolios is one of the most irritating, yet business critical functions for Digital, IP and IT Managers.
4 Brand TLD Use Cases
With 95% of Brand TLDs delegated to the Internet, it’s safe to say this emerging digital identity evolution is here.…
.WEB Acquired for $135 Million. Too much? How does it compare?
At $135 million, .WEB is the highest valued first round new Top Level Domain registry sold at auction. It sets…
3 Reasons why Brand TLDs can Boost your SEO (Part 2)
Ok, let’s start by understanding Google’s current take on Brand TLDs. Google’s latest announcement on December 10, 2015, stated that…
SEO History Helps to Understand the Brand TLD Future (Part 1)
Now first things first. No one can predict the future of SEO, however, we can make a good prediction at…
Is Google Changing the Internet with the New TLDs?
A wake-up call for brands in the new Top Level Domain (TLD) era.
Brand Registries and Gartner’s Technology Priorities for CIOs in 2016
Brand Registries aka dotBrands are new Internet entities. Over 500 brands are beginning to rollout, with more brand use case…
9 Reasons Why Brand Registries are the Best Defense
Brand Registries are the best defense to protect and grow brand identity in the name space.
New Brand Registries: Leaders and Followers
As of September 2015, 517 brands have signed ICANN agreements to operate proprietary Brand Registries. That’s an increase of 180…
Did Google Overpay for .APP?
In 2014, we saw the first 500 of approximately 1,400 new Top Level Domains (TLDs) delegate and go live on…
The Brand Registries of 2015
I enjoy all the end of year prediction articles. It is fun to think about what is likely in this…
Game On! TLDs Start to Roll
After several years of planning, policy making, strategy formation and more than a $1-billion invested (some suggest it’s more like…
Authentic Web Comments on .Brand TLD Spec 13
December 24, 2013 Internet Corporation of Assigned Names and Numbers (ICANN) 12025 Waterfront Drive, Suite 300 Los Angeles, California 90094-2536…
The first TLDs go live!
November 2013: Mark this month, the FIRST that saw new TLDs (top-level-domains) delegated to the Internet root. The FIRST of…
The Brand Registry: A CEO’s Vantage
.BRAND registries prepare to innovate their online presence. How it really happens. Q1: 2011: I am Bob, Brand CEO. Today,…
Brand Registries: 3 Initiatives
Opportunity Premise New TLDs offer brands the ability to innovate their online presence to build better relationships with current customers…
New gTLD Market Strategies
The optimistic view and the one I choose is that new gTLDs will create innovations enabling Internet users to contribute,…
Did Hilton make a big mistake?
Last week, Hilton executives made the decision to withdraw their TLD application for .HILTON. Did they make a mistake? Are…