Domain and DNS resources for enterprise business, digital and IT Leadership.
Stay ahead of digital risk and opportunity. Explore practical guides, case studies, and thought leadership from Authentic Web to help you secure domains, streamline DNS, and prepare for the Brand TLD era.
results found for ""
Whitepapers
In-depth research and best practices. Learn how enterprises solve DNS security challenges and unlock ROI with Brand TLDs.
Download a white paper →Webinars
Interactive sessions with domain and DNS experts. Get actionable insights on corporate domain management, TLS security, and the next TLD application round.
Watch on demand →Case Studies
Real-world stories of enterprise brands that streamlined domain operations, improved security, and built business cases for Brand TLDs.
See case studies →Guides
Step-by-step playbooks to reduce DNS risk, cut operational drag, and prepare for ICANN's 2026 application window.
Get a guide →Articles
Curated perspectives on digital innovation, brand trust, and the future of the internet.
Read articles →Blog
Quick reads on digital brand strategy, DNS security, and enterprise teamwork — written for leaders who need clarity now.
Read the latest →Step-by-Step Guide: Preparing for a Brand TLD
ICANN’s 2026 TLD round gives enterprises a rare chance to secure their own Brand TLD. This step-by-step guide walks you…
Is Your DNS a Hidden Liability?
DNS misconfigurations are a silent but costly risk, exposing enterprises to outages and attacks. Learn how to spot weak points…
Hazy Hawk exploits cloud DNS to hijack subdomains for scams
Security researchers have attributed a wave of subdomain hijacking attacks to a threat actor known as Hazy Hawk, which has…
Dangling DNS: Low Hanging Fruit with Severe Consequences
In this blog we discuss dangling DNS and how if left unresolved, an attacker can mar the reputation of a…
Known Brand, Government Domains Hijacked via Sitting Ducks Attacks
Threat actors have hijacked over 70,000 domains, including known brands and government entities, because of failed domain ownership verification.
How to Mature From a Reactive to Proactive DNS and Email Security Posture
Cybersecurity shouldn’t be a response to incidents. Learn how leading enterprises move from reactive firefighting to proactive security posture —…
Retail Sector Newsletter Q1 2025
This issue benchmarks the DNS security posture of 25 of the largest U.S. retail players. Discover where the industry is…
DNS Security and Compliance in the Retail Sector
Retailers face rising pressure to secure DNS infrastructure while meeting strict compliance demands. This paper highlights risks, regulatory challenges, and…
Healthcare: DNS Security Vulnerabilities Discovered and Solved
Healthcare data is a prime target, but DNS is often overlooked. This webinar explores real-world vulnerabilities in healthcare DNS, how…
Massive Domain Hijacking Campaign Used for Ad Fraud, Malvertising, Phishing Emails
Researchers at Guardio Labs have discovered a massive email ad fraud campaign based on thousands of hijacked domains and subdomains.…
DNS Security in the Healthcare Sector
Healthcare organizations face unique DNS challenges that put patient data and care continuity at risk. Learn about common vulnerabilities, compliance…
M&A Guide to Assess and Consolidate Domain Assets and DNS Networks
Mergers often leave behind fragmented DNS networks and overlooked assets. This guide shows IT and security leaders how to assess,…
Top 10 Domain Pain Symptoms in the Enterprise
From late-night outage calls to urgent security alerts, IT leaders know the stress of domain issues. This piece breaks down…
IT Director Pain & Compliance Risk
IT leaders face relentless pressure from compliance audits and domain/DNS incidents. Hear how peers address these challenges — and proven…
The IT Director’s Story Domain and DNS Management
Decades of fragmented ownership have left enterprises with DNS blind spots and hidden risks. This story reflects the challenges many…
10 Predictions for 2024
Each year brings new digital risks and opportunities. Our 2024 predictions highlight the trends that will shape enterprise domain, DNS,…
Brand Risk: External DNS Vulnerabilities Risk and Mitigation
External DNS exposures create brand, compliance, and security risks. Learn how enterprise InfoSec teams identify common vulnerabilities and implement mitigation…
DNS Inspector: 3 questions answered
When launching new technology, the best insights often come from the questions prospects ask. Here we address three of the…
DNS Security Exposures: How to Find & Fix Them
Every enterprise has DNS exposures. This webinar shows what a DNS pen test reveals, why exposures persist, and the steps…
A CISO Brief: Why your Enterprise is Exposed on the DNS
DNS is a critical yet often invisible layer of security. This brief outlines how misconfigurations and shadow domains create risk…
How your organization is exposed on the DNS
Most enterprises are unknowingly exposed on external DNS. This session explains where risks hide, why they matter, and what CISOs…
Over 60,000 parked domains were vulnerable to AWS hijacking
Domain registrar MarkMonitor had left more than 60,000 parked domains vulnerable to domain hijacking.
DNS Security: The Zone Mess
IT and network managers often struggle to untangle DNS zones, domains, and certificates. Learn why the “zone mess” happens —…
Enterprise DNS Audit Results Revealed
Get insights from recent enterprise DNS audits that uncovered hidden risks across thousands of domains. See what auditors found —…
DNS Attacks on the Rise, Costing $1 Million Each
According to new research, cyber-attacks using DNS channels to steal data, DDoS victims, and deploy malware have grown in volume…
Protecting parked domains for the UK public sector
Non-email sending (parked) domains can be used to generate spam email, but they’re easy to protect.
That Salesforce outage
Global DNS downfall started by one engineer trying a quick fix The sound of rumbling rubber could be heard today…
How to Implement and Manage DNSSEC
DNSSEC adds a vital layer of trust to your DNS, but implementation can be complex. This whitepaper provides a practical…
Subdomain Takeover: Ignore This Vulnerability at Your Peril
Management thinks that letting folks from WidgetCo log into widgetco.ourapp.com will really help make the sale. It seems harmless enough.…
A Complete Business Processes Guide for Corporate Domain and DNS Management
Flawed processes make corporate domain management costly, inefficient, and insecure. This guide shows how to redesign workflows so domains, TLS…
Report: 78% cyber pros expect increase in DNS threats
Neustar, a global information services and technology company, has released a report from the Neustar International Security Council (NISC) which…
Four years after the Dyn DDoS attack, critical DNS dependencies have only gone up
If Cloudflare, AWS, or GoDaddy go down, around 40% of the Alexa Top 100,000 websites will also go down with…
IT Processes for Domain & DNS Management are Broken
Flawed business processes make this complex operational area effort-intensive, costly, and exposed to security risks.
Business Process Challenges Solved
A process can be short, such as a simple purchase-to-fulfillment process or a complex, long-term asset management process that spans…
GoDaddy Employees Used in Attacks on Multiple Cryptocurrency Services
Fraudsters redirected email and web traffic destined for several cryptocurrency trading platforms over the past week.
GoDaddy (all of it) went down this evening
GoDaddy had technical difficulties Tuesday evening that took down its entire network, including websites hosted on GoDaddy.
A Strong Case for Business Process Management Improvements
Corporate domain management is all about business process. Many organizations admit their business processes are broken and in need of…
DNS Cache Poisoning, 2008’s Internet Attack, Returns
In 2008, researcher Dan Kaminsky revealed one of the more severe Internet security threats ever: a weakness in the domain name…
DNS security best practices: Preventing DNS hijacking, poisoning and redirection
The Domain Name System (DNS) is one of the fundamental protocols of the Internet. It provides a lookup service that converts domain…
Guide to Modern Domain & DNS Management
From initial registration to governance and compliance, this guide maps the entire lifecycle of enterprise domains. Discover where risks and…
A Systems-based approach to Corporate Domain Management
Corporate domain management is painful, but it needn’t be. New best practices and modern systems eliminate manual processes, cost, and…
Domain Management Pain: Governance, Compliance and Cost of Ownership
Corporate domains are held in ever-growing portfolios for years. These critical, digital assets demand ongoing governance and compliance at increasing…
Interview: Domains, DNS, and TLS Certificates
Authentic Web CEO Peter LaMantia joins BizTek.org founder Bashir Fancy to discuss the risks, compliance gaps, and opportunities enterprises face…
Why IT suffers most through the Domain, DNS and SSL Lifecycle
One a new domain is registered it falls on IT (network operations and InfoSec) to manage the domain through its…
The State of DNS Abuse: Moving Backward, Not Forward
ICANN’s founding promise and mandate are optimistic — ensure a stable and secure internet that benefits the internet community as…
Front-end Domain Management Pain: Originators, approvers and registrars
Corporate domain management pain starts with the people that request and approve domains. Process flaws in this critical, initiate step…
The Pain of Corporate Domain Management
Domain management is a long lifecycle task that impacts numerous stakeholders throughout an organization. As domain portfolios grow in size,…
Brand TLDs: Building the Business Case
ICANN’s next TLD round is a once-in-a-decade chance to own your namespace. This webinar walks through the business case for…
Brand TLDs: From Strategy to Execution
Building on our Brand TLD business case webinar, this session explores practical steps to develop and execute a Brand TLD…
Company web names hijacked via outdated cloud DNS records
US security researcher Zach Edwards recently tweeted about finding 250 company website names that had been taken over by cybercriminals.
Digital Security and Compliance Priorities: Before, During and After COVID-19
Before COVID-19, enterprises are sure to experience material security breaches due to a history of short-term priority setting, autopilot driven…
Zoom Phishers Register 2000 Domains in a Month
Over 2000 new phishing domains have been set up over the past month to capitalize on the surging demand for…
Companies Are Failing to Deploy Key Solution for Email Security
Business Email Compromises (BEC) threats continue at a cost level of almost $10B per year. Time to set email security…
Guide to Implementing DNSSEC Security
Despite rising threats, few organizations use DNSSEC effectively. This guide explains how DNSSEC works, why it matters, and how to…
Browsers to block access to HTTPS sites using TLS 1.0 and 1.1 starting this month
More than 850,000 websites still use the old TLS 1.0 and 1.1 protocols, scheduled to be removed from most major…
Time to Stop Overlooking DNS Security
The impact of cyber attacks on the Domain Name System (DNS) has been highlighted recently with news stories about a…
How to Simplify DNSSEC Adoption
Any company with an online presence — that is, every organization — is vulnerable to attacks that compromise the DNS. DNS…
How to Know If Your DNSSEC Is Working
DNSSEC, the security settings that validate domain query data, is a critical component in defending the domain name system. DNSSEC uses pairs of…
Microsoft has a subdomain hijacking problem
Spammers hijack Microsoft subdomains to advertise poker casinos. Many other subdomains have been vulnerable for years.
The Real Risks of Not Deploying DNSSEC
To understand the importance of DNSSEC, you need to know what can happen without it. Hackers aggressively target the DNS because it’s both vulnerable…
The Challenges of Deploying DNSSEC
Why Is DNSSEC Adoption So Low? DNS Security Extensions (DNSSEC) are a proven security measure to defend against DNS hijacking,…
How DNSSEC Works – And Why Every Organization Needs It
DNSSEC protects brands by ensuring internet users won't be misdirected to unauthorized online content destinations. Here's how it works.
How to secure your organisation’s digital identity
Digital brand trust is constantly threatened by DNS attacks. Here's how to defend against them.
9 TLS and DNS Risks to Enterprise Security and Compliance
TLS and DNS are critical to enterprise security, yet mismanagement creates hidden risks. This whitepaper uncovers nine common vulnerabilities that…
Securing the DNS layer to increase resilience
Internet security is an increasing concern for businesses, and while IT software and applications can be protected by antivirus software…
How to Protect Your Domain Name System From Hijacking
Unprecedented, large scale DNS hijackings have swept government and commercial organizations in 2019. Learn how to successfully defend against this…
What Is DNSSEC?
DNSSEC is the most effective security measure a company can implement to defend against DNS hijacking. In part 1 of…
Three ways IT can mitigate DNS security threats: A guide
You may think your domain name system is secure. But have you peeked under the hood recently? If you have,…
Starbucks Abandons Azure Site, Exposed Subdomain to Hijacking
An oversight from Starbucks exposed one of its subdomains to takeover threat, which could be further leveraged in attacks against…
The SSL Certificate Imperative
SSL certificates are the backbone of digital trust. Poor management can cause outages, breaches, and compliance failures. This paper shows…
When You Want to Improve DNS Security, Focus on Efficiency
Inefficient and costly DNS management practices undermine DNS security. 70% of the Fl 000 has yet to implement DNSSEC or…
Effective DNS Security Starts With These 4 Best Practices
Few organizations deny the importance of protecting the DNS, yet the challenges of managing and securing domain name systems leave…
Why Is DNS So Hard to Manage?
Enterprise DNS is more vulnerable to attack than ever, despite well-known best practices intended to prevent compromise. Why is this…
How to Minimize Threats With These 7 DNS Security Solutions
DNS security is easily compromised and more targeted than ever. In this post, discover seven DNS management practices that mitigate…
Recent DNS Hijacking Campaigns Trigger Government Action
A recent spate of attacks targeting domain name system protocols and registrars, including several incidents that researchers believe have ties…
External DNS Security: An Overlooked IT Security Threat
Enterprise IT security frequently overlooks the DNS - an increasingly vulnerable layer to every organization’s cyber security. Learn how common…
Worst DNS attacks and how to mitigate them
DNS threats, including DNS hijacking, tunneling, phishing, cache poisoning and DDoS attacks, are all on the rise.
What Every Security Team Should Know About Internet Threats
Of particular interest for cybercriminals is the Domain Name System, which plays a central role in orchestrating all Internet and…
UK Government Urges Organizations to Defend Against DNS Hijacking
The U.K. National Cyber Security Centre (NCSC) urged organizations to implement measures to mitigate the threat of DNS hijacking.
US Govt Rolls Out New DNS Security Measures for .gov Domains
New DNS security measures for all .gov domains will be implemented by the U.S. government starting today to help mitigate…
Domain & DNS Risk Modernization
Why do DNS risks persist despite investment? This session explains the root causes, highlights common vulnerabilities, and outlines a modernization…
What Is DNS Security, and Why Is It Important?
Organization’s Domain Name Systems (DNS) have come under increasingly frequent and serious attacks. This 1st of a 6-part series explains…
DNS hijacking grabs headlines, but it’s just the tip of the iceberg
DNS pioneer Paul Vixie contemplates missed opportunities for improving internet security and advocates for widespread use of DNSSEC, which he…
Serious new domain and DNS compromise demands a preventative approach
On April 17, Cisco’s Talos Group reported a widespread DNS hijack targeting government and enterprise domains. Standard domain and DNS…
Cisco Talos details exceptionally dangerous DNS hijacking attack
Cisco Talos says state-sponsored attackers are battering DNS to gain access to sensitive networks and systems
Domain and DNS Security measures don’t work
Organizations are vulnerable to cyber threats despite security measures recommended by experts. The reason? Most DNS security measures are impractical…
ICANN: There is an ongoing and significant risk to DNS infrastructure
Recent rash of DNS hijacking attacks has spurred ICANN to urge the industry for a more rapid DNSSEC adoption.
New DNS Attacks Make Use of DNSSEC More Critical Than Ever
A series of nation-state attacks on DNS networks pose a threat to both government and enterprise computing networks and mean…
Escalating DNS attacks have domain name steward worried
The keeper of the internet’s ‘phone book’ is urging a speedy adoption of security-enhancing DNS specification
Internet gatekeeper warns of ‘ongoing and significant’ DNS attacks
It's urging tighter security for web domains.
A Deep Dive on the Recent Widespread DNS Hijacking Attacks
The U.S. government — along with a number of leading security companies — recently warned about a series of highly…
UK cyber security agency investigates DNS hijacking
NCSC is probing the large-scale DNS hijacking campaign that has reportedly affected government and commercial organisations worldwide, and has issued…
GoDaddy weakness let bomb threat scammers hijack thousands of big-name domains
Revealed: How domains owned by Expedia, Mozilla, and Yelp sent bomb hoaxes.
Wave of DNS Hijackings Targets Companies on Unprecedented Scale
Clever trick allows attackers to obtain valid TLS certificate for hijacked domains.
Stronger DNS Security Stymies Would-Be Criminals
2018 saw a reduced number of huge DNS-facilitated DDoS attacks. Vendors and service providers believe that malicious impact will drop…
When a network intel provider’s domain serves fraudulent content, something is wrong
ThousandEyes, a firm that provides DNS monitoring, falls prey to its own DNS goof.
ICANN World vs Real-World
Is the global governing authority for domains in touch with digital reality? Maybe not…
6 Domain Name System Problems
DNS powers every digital interaction — and is a frequent source of outages and vulnerabilities. Learn the six most common…
Google is Making The Internet Safer
Brands need to get on board – or risk digital fallout Google is leading global initiatives to make the Internet…
Big Brands “Waiting in the Wings” to Apply for .brand TLD
Recently, I published a Q&A with Cole Quinn, Senior Program Manager of Corporate Domains, TLDs and DNS at Microsoft, about…
Google Chrome 70 security feature will axe trust for hundreds of critical websites
https://www.trustedreviews.com/news/google-chrome-70-security-feature-will-axe-trust-hundreds-critical-websites-3602774
TLS is Dead, Long Live TLS
The Payment Card Industry (PCI) council have spoken. Early versions of Transport Layer Security (TLS) and Secure Sockets Layer (SSL)…
The Dreaded Domain and DNS Audit
Companies know the importance of auditing their domains and DNS. So why don’t they?
Over 50% of Top Global Sites Now on HTTPS
Half of the top one million sites in the world are now using HTTPS, in a boost for global web…
Sunrise DNS over TLS, sunset DNSSEC?
Edwards Snowden’s revelations about the NSA’s widespread surveillance and pervasive monitoring started a large number of initiatives to advance security…
Scammers target crisis-hit TSB: here’s what the bank will never ask you over the phone
The number of TSB customers targeted by phishing scams has grown tenfold in May as criminals continue to take advantage…
Domain and DNS Security Policies Work!
DNS security policies like DMARC and DNSSEC are proven to work. So why aren’t enterprises using them?
Massive phishing campaign targets half a billion users in the first quarter 2018
A massive phishing campaign has targeted more than 550 million email users globally since the first quarter of 2018.
Cryptocurrency Heist: BGP Leak Masks Ether Theft
Essential Internet Infrastructure - DNS, BGP - Remains Vulnerable, Experts Warn
How I exploited ACME TLS-SNI-01 issuing Let’s Encrypt SSL-certs for any domain using shared hosting
Let’s Encrypt started in November 2014 as an initiative created by the Internet Security Research Group (ISRG). The idea behind…
Look-Alike Domains and Visual Confusion
How good are you at telling the difference between domain names you know and trust and impostor or look-alike domains?
Hackers are flooding the internet with more fake domain names.
A new report released Wednesday shows the use of fake internet domain names to trick consumers into giving up personal…
Trustico website goes dark after someone drops critical flaw on Twitter
Transport Layer Security is an excellent security protocol, however, the integrity requires the chain of trust to be unbroken. Unfortunately,…
Domain Theft Strands Thousands of Web Sites
Newtek Business Services Corp. [NASDAQ:NEWT], a Web services conglomerate that operates more than 100,000 business Web sites and some 40,000…
Hackers Hijack DNS Server of BlackWallet to Steal $400,000
Unknown hackers (or hacker) have hijacked the DNS server for BlackWallet.co, a web-based wallet application for the Stellar Lumen cryptocurrency…
Your Domains and DNS are exposed to risks
Unsecured domains and misconfigurations leave enterprises open to attacks and downtime. This paper explains today’s most pressing threats and how…
Hackers Hijack DNS Server of Crypto-to-Crypto Exchange EtherDelta
Cryptocurrency exchange EtherDelta, announced it suffered a security breach in a series of tweets posted online last night.
Top Security Firm Admits to MitM Security Incident
Netherlands-based Fox-IT, one of the world's leading IT security providers, disclosed today a security breach during which an unknown attacker…
Why DNSSEC deployment remains so low
DNS Security Extensions (DNSSEC) were originally introduced in 1997 to address the security limitations of the original DNS protocol.
Dell forgot to renew the domain it uses for PC backups
Once upon a time, there was a Dell domain called (deep breath…)
Man sentenced for hijacking company’s domain name and demanding $10,000
Man held former company’s name for ransom and redirected it to porn site.
Your Corporate Domain Portfolio 7 Best Practices For Success
Managing a corporate domain portfolio is complex and mistakes are costly. This paper shares seven best practices to optimize management,…
DMARC anti-phishing standard adoption is lagging even in big firms
Big-name companies are still leaving themselves and their customers open to phishing because they haven't implemented the DMARC message validation…
What’s Going On with Anime News Network?
Anime News Network suffered a pretty major hack, one that took down their original domain (www.animenewsnetwork.com) and compromised their email…
So who exactly was to blame for Marketo losing its dotcom?
Company points finger at registrar; registrar points right back
Marketing giant Marketo forgets to renew domain name. Hilarity ensues
Red faces all round at dotcom after emails, tracking links go TITSUP
Who Won The War of the CXOs?
A Gartner analyst, Laura McLellan once famously predicted that CMOs would outspend their CIO counterparts on technology within five years.
751 Domains Hijacked to Redirect Traffic to Exploit Kits
On July 7, French domain registrar Gandi lost control over 751 customer domains, which had their DNS records altered to…
Classic Ether Wallet Hacked, Users Report Massive Losses
An unknown attacker has gained control over the web domain of Classic Ether Wallet, a client-side wallet system for the…
Major Global Bank
Without guidance, the bank missed ICANN’s first Brand TLD round. Authentic Web helped them define strategy, policies, and competitive insights…
Why this domain expert has stopped talking about domain names
Tony Kirsch from Neustar is a self-professed domain junkie who as stopped talking about domain names with marketers with respects…
The Canadian Broadcasting Corporation (CBC)
CBC managed hundreds of domains across multiple platforms. Authentic Web consolidated registrars and DNS services into a unified system —…
G Adventures Inc.
After years of growth and acquisitions, G Adventures had a fragmented domain portfolio. Authentic Web streamlined and centralized management, cutting…
Global Business Services Company
This enterprise struggled with high costs and little control under a legacy registrar. Authentic Web delivered centralized domain and DNS…
Samsung Left Millions Vulnerable to Hackers Because It Forgot to Renew a Domain, Researchers Say
Samsung, the most popular smartphone maker in the world, left millions of customers vulnerable to hackers after it let expire…
Dot Brand Domains: A Work In Progress
Martin Sutton, Executive Director of the Brand Registry Group discusses the state of the Dot Brand Top-Level Domains to date…
How Hackers Hijacked a Bank’s Entire Online Operation
THE TRADITIONAL MODEL of hacking a bank isn't so different from the old-fashioned method of robbing one.
Latest Movers and Shakers in the World of Dot Brands
Guillaume Pahud, the creator of the Dot Brand Observatory shares details about several brands innovating with their dot brand.
How vanity URLs & a .brand TLD could supercharge your SEO (Part 3)
Matt Dorville, The Content and SEO Strategist from the MLB and the NHL discusses five examples of the new Dot…
How vanity URLs & a .brand TLD could supercharge your SEO (Part 2)
Matt Dorville, the Content and SEO Strategist for the MLB, NHL and all MLB teams and MLB Advanced Media partners…
How vanity URLs & a .brand TLD could supercharge your SEO (Part 1)
Matt Dorville the Content & SEO Strategist for the MLB and the NHL shares why a recent change to Google's…
Can a .Brand Vanity URL Boost Your SEO?
Neustar's chief consultant Tony Kirsch discusses recent updates from Google that takes away a Page Rank penalty that existed previously…
State Bank of India Moves to their .SBI Dot Brand
The largest bank, State Bank of India (SBI) in India with 200,000+ employees and assets of $460 Billion USD is…
Geo and Brand TLDs Only for a 2019 Second Round of New gTLDs?
Would it be more expedient to have a second round of ICANN's domain expansion exclusively for Geos and Brands?
Domain Name Association Outlines Healthy Practices as Part of Key Initiative
The Domain Name Association (DNA) has put together a positive initiative to maintain and ameliorate the health of the Domain…
Hashtags in Super Bowl ads slip to 30% in 2017, overtaken by URL use in 39%
Hashtag usage in Super Bowl ads peaked in 2014 and this year URLs took the lead as the #1 conversion…
Brand TLD 2016 Year End Status
View the infographic to learn about the status of the Brand TLD market at the end of 2016. Click to…
Authentic Web partners with CIRA to deliver enterprise-grade secondary DNS services
Read the official press release about Authentic Web's partnership with the Canadian Internet Registry Authority (CIRA) to deliver secondary DNS…
Analyzing new top level domain registrations by country
Provides an interesting analysis of new TLD registrations from a geographic perspective.
Multiple DNS Providers to Mitigate DDoS Attacks
This article discussed the major DDoS attack against DYN in the latter half of 2016 and ways to mitigate future…
Should your brand have a top-level domain?
This article discusses why your company would want to own a Brand Top-Level Domain.
December 2016 Dot Brand Insights
Insights from the Dot Brand Observatory on how the new brand domain extensions are being utilized.
2016: The Year that was in .brand TLDs
Tony Kirsch from Neustar provides a recap of the brand TLD market in 2016, highlighting growth in the sector.
Brand TLDs: All You Need to Know
A concise overview of Brand TLDs: what they are, why they matter, and how they can transform digital trust and…
Customer Experience: Who wants to be a leader?
As 2017 strategic plans are finalizing inside the enterprise, brand leaders have one priority in common; the Customer Experience. Nothing…
Brand Top-Level Domain and Brand Value
Analysis of the world's top brands and their ownership of a brand TLD. Conclusion: the majority of the world's largest…
Should new gTLDs be first-come, first-served?
Kevin Murphy, Chief Editor of Domain Incite conveys a circulating idea of allocating new gTLDs on a first-com, first-served basis…
Infographic: Corporate Domain Management Problem
A visual representation of the corporate domain management business problem through an infographic.
Corporate Domain Management Journey
Corporate domain management has evolved from a simple to a complex administration and technical challenge.
How Did We Get Here? A Look Back at the History of IANA
In this article Geoff Huston shares notes from a presentation he attended delivered by Scott Bradner, the former Internet Society's…
Saxo Bank’s Digital Strategist explains their move from .COM to .SAXO
Saxo Bank recently launched their new flagship website using home.saxo as their domain - moving from saxobank.com. Their Senior Digital…
Saxo Bank changes Home Page and URL from saxobank.com to home.saxo
LeapRate reports on Saxo Bank moving its primary domain from saxobank.com to home.saxo.
CNET – Make way: Here comes the branded internet
CNET's homepage features an article about the new Brand TLDs spawned by Google's launch of blog.google.
What is the Corporate Domain Management Business Problem?
Managing corporate domain portfolios is one of the most irritating, yet business critical functions for Digital, IP and IT Managers.
BlockChain.info Domain Hijacked
Blockchain.info, the world's most popular Bitcoin wallet and Block Explorer service, has been down from last few hours, and it's…
4 Brand TLD Use Cases
With 95% of Brand TLDs delegated to the Internet, it’s safe to say this emerging digital identity evolution is here.…
The silent evolution of domain names
A great opinion piece about the domain name industry, the size of the domain market and how McDonald's has come…
Google Launches Corporate Blog ‘The Keyword’ on .Google Domain
Neustar's head of consulting, Tony Kirsch, shares his view on Google using blog.google for its new official blog called 'The…
Dot Brand is Officially Here | Blog.Google
Domain and SEO expert Bill Hartzer expresses why he believes Google's launch of its new blog The Keyword, at blog.google…
Google debuts new central blog at blog.google
Google launches a new centralized blog called The Keyword on its .GOOGLE Brand TLD at blog.google. We are likely to…
SEO and dot Brand TLDs
In this article Guillaume Pahud discusses the performance of active Brand TLDs such as .barclays and .sener as they relate to…
The .cancerresearch TLD: Search for Cure Drives Digital Innovation
Neustar discusses the launch of the Australian Cancer Research Foundation's new website: www.procan.cancerresearch, though which they will analyze over 70,000 cases of…
ICANN’s globalization creates peril and promise
TechCrunch provides their perspective on the transition of ICANN from the US Government to an international body.
Apple.news vs. News.Apple
Interesting thoughts on Apple using Apple.News for its news app vs. using News.Apple, exploring which option would be more intuitive…
Domains and SEO – Are you doing these three simple things?
Domain investor, Mike Sullivan, interviews SEO.COM.AU discussing the value of domain names as it pertains to SEO as well as…
Verisign likely $135 million winner of .web gTLD
The ICANN auction for the rights to the .WEB TLD registry was big one, going for $135 million. Post-auction reports…
.WEB Acquired for $135 Million. Too much? How does it compare?
At $135 million, .WEB is the highest valued first round new Top Level Domain registry sold at auction. It sets…
Not dot-com: 8 companies saying yes to new domain extensions
In this Radix Registry sponsored article posted on The Next Web, the author highlights 8 companies such as Barclays and…
The ‘.brand’ state of play; on the rise, but mainstream adoption still some way off
This article highlights key insights from the research conducted by dot stories about the dot brand market, including the growth…
Why You Should Use Unique Domain Names for Shortcuts and Microsites
Jeff Sass, .CLUB's CMO, offers advice to brands on how to increase content engagement using catchy new gTLD domains.
New Top Level Domain Industry First Half 2016 Analysis & Insights (Infographic)
Christa Taylor from Dot TBA provides a financial analysis of the new gTLD market.
.brand Progress – The Mid-Year Analysis
Tony Kirsch, Head of Neustar consulting, provides an interesting analysis of the dot brand TLD space at the mid-point of…
The 5 key Benefits of a Branded Top Level Domain – According to the Brands Themselves
Circle ID analyzes company press releases from seven brands who have launched new brand TLD properties and uncovers the 5…
Beginner’s Guide to Brand Top-Level Domains Beyond .COM, .ORG & .NET
This is Hubspot's first post about the new brand Top-Level Domains (TLDs) and serves as a 101 article for marketers…
From defensive to strategic domain registrations
Most domain names owned by corporations are defensive registrations. Boston Ivy offers a new strategic perspective on how domains can…
Is the financial industry the most active dot brand participant?
Guillaume Pahud, the CEO of Dot Stories analyzes how we measure the success of the new gTLD program. He then answers the…
WordPress reveals IT bought .blog for $19 million
An analysis of the .BLOG acquisition by Wordpress' parent company Automatic for $19 million and their stealth approach.
The creator of WordPress on why .blog was worth $19 million
This is an interview with Matt Mullenweg on why they felt .BLOG was worth the $19 million investment.
Does Moving to a New gTLD Domain Name Help Rankings?
An updated analysis of the interaction between the new gTLDs and Search Engine Optimization (SEO) by Bill Hartzer, an SEO…
Five companies using branded top-level domains (TLDs) & why
A list of 5 brands with an active brand TLD such as next100.bmw and home.barclays and their benefits.
French Supermarket Giant Leclerc Turns On DotBrand
Paris-based hypermarket chain E. Leclerc has several active brand TLD domains such as sport.leclerc. E. Leclerc has several retail brands…
Why Dot Brands are dragging their feet?
This opinion article explains that brand TLDs are not launching quicker because they have not come across the tables of…
Athletes move to new TLD websites
6 NBA and NFL players are moving their websites to new TLD domains.
Google moves TLD registrar to .GOOGLE
Google, previously using google.com/domains and domains.google.com has moved their registrar URL to their brand TLD: domains.google.
Google starts using its brand tld: DOMAINS.GOOGLE
Google registered domains.google back in October of 2015 but recently started using domains.google as its official url.
BMW’s New Brand TLD Site Next100.BMW – Showcases the Future
BMW launched a new website using their brand TLD .BMW to celebrate their 100th anniversary. It's a really slick site…
Politics Imperil the Bold Plan to Wrest the Internet From US Control
Great article on how politics has and could still stand in the way of transitioning IANA's DNS control from the…
.BANK Success Story: Citizens National Bank
A case study by fTLD about Citizens National Bank's transition to a .BANK domain name.
How new domains are building better brands
URL shortener provider Bitly claim a 34% CTR increase with a branded domain vs. a generic domain.
How Your Domain Name Will Impact SEO & Social Media Marketing
Great article with tips on selecting a domain name that is brandable, converts well and includes a keyword.
Coalitions vs. Communities and new top level domain names
An analysis for the "Community" designation for new gTLD applications, highlighting how the designation is flawed depending on your definition…
ICANN CEO Farewell Letter Overlooks Innovation
A critique of Fadi Chehadé, ICANN's CEO's farewell letter - stating that ICANN has not done enough to foster innovation at…
New gTLD Add Over 1 Million Domain Registrations in Just Last 5 Days
A short article by The Domains on the growth of new gTLD registrations topping 1 million over a 5 day…
The ‘Not-Com’ Branding Trend
A point of view on why brands such as Kanye West, Oprah, Apple, Amazon, Sony, Barclays, General Motors, Marriott, McDonalds and…
3 Reasons why Brand TLDs can Boost your SEO (Part 2)
Ok, let’s start by understanding Google’s current take on Brand TLDs. Google’s latest announcement on December 10, 2015, stated that…
Fox promises dot-brand will be “the next big thing”
Fox's new brand TLD website nic.fox, a holding place for their .fox brand TLD indicates that something big will happen…
SEO History Helps to Understand the Brand TLD Future (Part 1)
Now first things first. No one can predict the future of SEO, however, we can make a good prediction at…
Domain experts on the slow start for new gTLDs, and what may turn the tide
A tempered view of the new gTLD industry to date touching on .Barclays brand registry experience and how the new…
Birthplace of the World Wide Web CERN Launches home.cern
Tony Kirsch from Neustar shows a trend among dot brands using the "home.brand" format. CERN made a complete move from…
CENTR Reports There Are 311.5 Million Domains In The World
A report by CENTR, the Council of European National Top level Domain Registries, on the number of Top Level Domain registrations…
A Beginner’s Guide to Domain Name Management
Hubspot offers a quick guide on corporate domain portfolio management and recommends that corporations manage their domain names in-house as…
Is Google Changing the Internet with the New TLDs?
A wake-up call for brands in the new Top Level Domain (TLD) era.
Thinking beyond .com
Fedex 60 Valleybroooke Drive don mills
Google Answers Common SEO Questions Related to the New TLDs
Google addresses the most common questions around the new gTLDs and how they will rank in search.
Brand Registries and Gartner’s Technology Priorities for CIOs in 2016
Brand Registries aka dotBrands are new Internet entities. Over 500 brands are beginning to rollout, with more brand use case…
Booking.com buys .Hotels domain registry for $2.2 million
A brief overview of Booking.com's acquisition of the .HOTELS new TLD.
‘Our Own Little Kingdom’: Dot-Brands Are Staking a Claim on Their Bit of the Web
A great synopsis of the brand registry providing examples of innovation capabilities (cars) as well as challenges for brands who…
9 Reasons Why Brand Registries are the Best Defense
Brand Registries are the best defense to protect and grow brand identity in the name space.
The .Brand Challenge to .Com
Companies with a brand registry often keep their primary .com domains but may drop non-critical .com domains from their portfolio,…
Should brands get a new gTLD round to themselves? Twitter thinks so
Twitter's IP counsel desires .twitter and suggests an exclusive TLD application round for brands.
Google’s Domain Registry Expands, Now Works With Google Apps
Learn how Google's domain registry offering is now integrated with Google Apps for Work.
Google Expands Domain Registration Offering
Google Domains' inventory expands with new TLDs such as .accountant, .services, .legal, .kitchen, .social, .ninja etc.
Dollar Bank Adopts a New Internet Domain — dollar.bank
Dollar Bank the largest independent mutual bank in the US with assets of $7.2 billion switches from .com to .bank…
LifetotheFullest.Abbott: Incorporating a New gTLD into a Brand Campaign
FairWinds Partners comments on Abbott's use of their .abbott brand registry for their new online property lifetothefullest.abbott with comments from Dirk…
ICANN Releases Results of Its 1st Global Registrant Survey
The Domains summarizes ICANN's 1st Global Registrant Survey showing an increase of 65% in public awareness of the new TLDs.
New Brand Registries: Leaders and Followers
As of September 2015, 517 brands have signed ICANN agreements to operate proprietary Brand Registries. That’s an increase of 180…
Is the dot-com era coming to an end?
A brief overview of the new TLD expansion program and successes to date by MarketWatch with comments by Donuts co-founder…
6 Clever Uses of Domain Extensions You’d Never Think of Registering
A strategic perspective on how the new TLDs can be utilized to enhance marketing and brand efforts.
A CMO’s View: Cole Haan CMO Says Domain Strategy Should Focus On Engagement & Honesty
Cole Haan's CMO offers his perspective on the new TLDs and how they can be utilized by brands to enhance…
MPDR launches .film domain name to tackle piracy
Motion Picture Domain Registry (MPDR) launches .film and vows to prevent cybersquatting and piracy in its new TLD space.
Bloomberg.Market Awarded to Bloomberg
Elliot Silver comments on Bloomberg being awards the domain name bloomberg.market in a UDRP (Uniform Domain-Name Dispute-Resolution Policy) ruling. The…
From Microsoft to BMW, big brands are buying up .news web domains in a hurry
“We really liked it. The very specificness of it, but also the broad uses. It’s easy to connect the dots…
Larry Page was held back by Google execs from flooding world with new dot-word domains
Great article on Google's involvement in the new TLDs and how Larry Page, Google's co-founder was forced to drop many…
Thanks to Google’s Alphabet, .Xyz Will End .Com Dominance
Wired discusses how Google's selection of the new TLD domain abc.xyz, for its new umbrella company Alphabet, could further loosen .COM's…
Domain Already Taken? Do What Google Did And Try A Not-Com Name
Susan Price a contributor to Forbes, Fortune, The Atlantic and FastCompany explains how other enterprises can learn from Google in their…
Banks Line Up for Dot-Bank Domain Names to Help Prevent Cyberattacks
5,500+ global banks including JPMorgan Chase and Wells Fargo applied for their ".bank" domain to protect their institutions and customers…
Google’s handling of new top level domains
Google answers question in a Q&A format on how they will handle the new top level domains (new gTLDs) such…
Microsoft registers generics as they come off collision list
Here's a quick look at some of the new TLDs Microsoft has been registering as they came off the collision…
.News Sets Record With Of Over 400 Registrations on Day 5 of EAP; Now Over 1,000
A look at .news, boasting record numbers, according to The Domains, in the Early Access Program (EAP) stage of this…
BNP Paribas, world’s fourth-largest bank, switches to dot-brand gTLD
An explanation of how BNP Paribas, the fourth largest bank in the world with assets of $2.7 trillion, is making…
Success.Bank: New Top-Level Domain Drives Thousands Of Sign-Ups
A look at the early success of .bank and how this new TLD will help banks to be more secure…
The Hunger Games franchise ditches dot-com domain
CNBC gives an account of the Hunger Games movie franchise moving its official website from .com to a the new TLD…
New domain names are just better…right?
Nick Leech, a marketing executive in the Internet industry offers his perspective on how the new TLDs can enhance digital…
Barclays confirms move away from .com to new gTLD
A brief account of Barclays bank move from .com to its .barclays and .barclaycard brand registry domains.
Dotcom to .Pizza: Welcome to the Web Domain Rush
CNBC provides an in depth overview of events taking place in the new TLD marketplace with references to Carly Fiorina,…
The Eiffel Tower has Moved; Well On The Internet From .Com To a .Paris
A brief report on the Eiffel Tower in Paris moving its web address from eiffel-tower.com and eiffel-tower.fr to toureffeil.paris.
Barclays adds extra security through domain name switch
With a 48% rise in the amount of money stolen from online banks in the UK, Barclays hopes that a…
Barclays ditches dot com in favour of proprietary domains
A very brief report about Barclays move to their .barclays and barclaycard brand registry domains with a highlighted quote from…
4 Reasons Why You Should Ditch dot com for Good
Ray King, co-founder of Top Level Design, give 4 reasons why the new TLDs are better than .com domains.
Should Your Shop Purchase a .Agency Domain?
This Adweek article seeks to spread the word about the new TLD extensions to the advertising industry. One analyst concludes…
It’s Time to Register .Bank Domains
JD Supra explains that banks wishing to register a .bank domain require a submission of trademarks to the Trademark Clearinghouse…
New gTLDs Accounted For 21% Of The Net Growth Of Domain Names In 2014
An in depth analysis of ICANN's domain name report showing growth trends among various TLD categories from ccTLDs, legacy TLDs…
Is Amazon.com the biggest user of new domain names?
A very interesting look at Amazon' activity in registering new TLDs with a long list of Amazon new TLD domains…
Brand TLDs: five potential benefits
A brief yet informative analysis of the benefits offered to brands through the new brand TLDs.
Did Google Overpay for .APP?
In 2014, we saw the first 500 of approximately 1,400 new Top Level Domains (TLDs) delegate and go live on…
Cancer research goes digital with top-level domain
This article explores the Australian Cancer Research Foundation's (ACRF) acquisition of the .CANCERRESEARCH brand registry. It details exactly what the…
.cancerresearch – Can a New TLD Beat a Global Disease?
Tony Kirsch from Neustar provides an analysis of the Australian Cancer Research Foundation innovative move to their brand registry .CANCERRESEARCH in…
The Brand Registries of 2015
I enjoy all the end of year prediction articles. It is fun to think about what is likely in this…
Google turns on shiny new .google top-level domain – but WHY?
This article looks at Google's present and future use for their .GOOGLE brand registry, one of the first brand registries…
Google to start domain name registry service
A news report by CBC on how Google plans to launch Google Domains, retailing domain names to consumers.
Game On! TLDs Start to Roll
After several years of planning, policy making, strategy formation and more than a $1-billion invested (some suggest it’s more like…
Authentic Web Comments on .Brand TLD Spec 13
December 24, 2013 Internet Corporation of Assigned Names and Numbers (ICANN) 12025 Waterfront Drive, Suite 300 Los Angeles, California 90094-2536…
The first TLDs go live!
November 2013: Mark this month, the FIRST that saw new TLDs (top-level-domains) delegated to the Internet root. The FIRST of…
The Brand Registry: A CEO’s Vantage
.BRAND registries prepare to innovate their online presence. How it really happens. Q1: 2011: I am Bob, Brand CEO. Today,…
Brand Registries: 3 Initiatives
Opportunity Premise New TLDs offer brands the ability to innovate their online presence to build better relationships with current customers…
New gTLD Market Strategies
The optimistic view and the one I choose is that new gTLDs will create innovations enabling Internet users to contribute,…
Did Hilton make a big mistake?
Last week, Hilton executives made the decision to withdraw their TLD application for .HILTON. Did they make a mistake? Are…
How will Google treat new TLDs?
Matt Cutts the former head of web spam at Google answers a big question for many businesses concerning the new…