Domain and DNS resources for enterprise business, digital and IT Leadership.
We research, publish, and curate resources of interest to brand stakeholders responsible for domain and DNS management. Best practice articles and comprehensive guides tackle everyday problems and security issues with solutions advice to help improve corporate domain and DNS management.
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Is Your DNS a Hidden Liability?
DNS misconfigurations are a silent but costly risk, exposing enterprises to outages and attacks. Learn how to spot weak points…
How to Mature From a Reactive to Proactive DNS and Email Security Posture
Cybersecurity shouldn’t be a response to incidents. Learn how leading enterprises move from reactive firefighting to proactive security posture —…
Retail Sector Newsletter Q1 2025
This issue benchmarks the DNS security posture of 25 of the largest U.S. retail players. Discover where the industry is…
DNS Security and Compliance in the Retail Sector
Retailers face rising pressure to secure DNS infrastructure while meeting strict compliance demands. This paper highlights risks, regulatory challenges, and…
Healthcare: DNS Security Vulnerabilities Discovered and Solved
Healthcare data is a prime target, but DNS is often overlooked. This webinar explores real-world vulnerabilities in healthcare DNS, how…
DNS Security in the Healthcare Sector
Healthcare organizations face unique DNS challenges that put patient data and care continuity at risk. Learn about common vulnerabilities, compliance…
M&A Guide to Assess and Consolidate Domain Assets and DNS Networks
Mergers often leave behind fragmented DNS networks and overlooked assets. This guide shows IT and security leaders how to assess,…
Top 10 Domain Pain Symptoms in the Enterprise
From late-night outage calls to urgent security alerts, IT leaders know the stress of domain issues. This piece breaks down…
IT Director Pain & Compliance Risk
IT leaders face relentless pressure from compliance audits and domain/DNS incidents. Hear how peers address these challenges — and proven…
The IT Director’s Story Domain and DNS Management
Decades of fragmented ownership have left enterprises with DNS blind spots and hidden risks. This story reflects the challenges many…
10 Predictions for 2024
Each year brings new digital risks and opportunities. Our 2024 predictions highlight the trends that will shape enterprise domain, DNS,…
Brand Risk: External DNS Vulnerabilities Risk and Mitigation
External DNS exposures create brand, compliance, and security risks. Learn how enterprise InfoSec teams identify common vulnerabilities and implement mitigation…
DNS Inspector: 3 questions answered
When launching new technology, the best insights often come from the questions prospects ask. Here we address three of the…
DNS Security Exposures: How to Find & Fix Them
Every enterprise has DNS exposures. This webinar shows what a DNS pen test reveals, why exposures persist, and the steps…
A CISO Brief: Why your Enterprise is Exposed on the DNS
DNS is a critical yet often invisible layer of security. This brief outlines how misconfigurations and shadow domains create risk…
How your organization is exposed on the DNS
Most enterprises are unknowingly exposed on external DNS. This session explains where risks hide, why they matter, and what CISOs…
DNS Security: The Zone Mess
IT and network managers often struggle to untangle DNS zones, domains, and certificates. Learn why the “zone mess” happens —…
Enterprise DNS Audit Results Revealed
Get insights from recent enterprise DNS audits that uncovered hidden risks across thousands of domains. See what auditors found —…
How to Implement and Manage DNSSEC
DNSSEC adds a vital layer of trust to your DNS, but implementation can be complex. This whitepaper provides a practical…
A Complete Business Processes Guide for Corporate Domain and DNS Management
Flawed processes make corporate domain management costly, inefficient, and insecure. This guide shows how to redesign workflows so domains, TLS…
IT Processes for Domain & DNS Management are Broken
Flawed business processes make this complex operational area effort-intensive, costly, and exposed to security risks.
Business Process Challenges Solved
A process can be short, such as a simple purchase-to-fulfillment process or a complex, long-term asset management process that spans…
A Strong Case for Business Process Management Improvements
Corporate domain management is all about business process. Many organizations admit their business processes are broken and in need of…
Guide to Modern Domain & DNS Management
From initial registration to governance and compliance, this guide maps the entire lifecycle of enterprise domains. Discover where risks and…
A Systems-based approach to Corporate Domain Management
Corporate domain management is painful, but it needn’t be. New best practices and modern systems eliminate manual processes, cost, and…
Domain Management Pain: Governance, Compliance and Cost of Ownership
Corporate domains are held in ever-growing portfolios for years. These critical, digital assets demand ongoing governance and compliance at increasing…
Interview: Domains, DNS, and TLS Certificates
Authentic Web CEO Peter LaMantia joins BizTek.org founder Bashir Fancy to discuss the risks, compliance gaps, and opportunities enterprises face…
Why IT suffers most through the Domain, DNS and SSL Lifecycle
One a new domain is registered it falls on IT (network operations and InfoSec) to manage the domain through its…
Front-end Domain Management Pain: Originators, approvers and registrars
Corporate domain management pain starts with the people that request and approve domains. Process flaws in this critical, initiate step…
The Pain of Corporate Domain Management
Domain management is a long lifecycle task that impacts numerous stakeholders throughout an organization. As domain portfolios grow in size,…
Brand TLDs: Building the Business Case
ICANN’s next TLD round is a once-in-a-decade chance to own your namespace. This webinar walks through the business case for…
Brand TLDs: From Strategy to Execution
Building on our Brand TLD business case webinar, this session explores practical steps to develop and execute a Brand TLD…
Digital Security and Compliance Priorities: Before, During and After COVID-19
Before COVID-19, enterprises are sure to experience material security breaches due to a history of short-term priority setting, autopilot driven…
Guide to Implementing DNSSEC Security
Despite rising threats, few organizations use DNSSEC effectively. This guide explains how DNSSEC works, why it matters, and how to…
How to Simplify DNSSEC Adoption
Any company with an online presence — that is, every organization — is vulnerable to attacks that compromise the DNS. DNS…
How to Know If Your DNSSEC Is Working
DNSSEC, the security settings that validate domain query data, is a critical component in defending the domain name system. DNSSEC uses pairs of…
The Real Risks of Not Deploying DNSSEC
To understand the importance of DNSSEC, you need to know what can happen without it. Hackers aggressively target the DNS because it’s both vulnerable…
The Challenges of Deploying DNSSEC
Why Is DNSSEC Adoption So Low? DNS Security Extensions (DNSSEC) are a proven security measure to defend against DNS hijacking,…
How DNSSEC Works – And Why Every Organization Needs It
DNSSEC protects brands by ensuring internet users won't be misdirected to unauthorized online content destinations. Here's how it works.
9 TLS and DNS Risks to Enterprise Security and Compliance
TLS and DNS are critical to enterprise security, yet mismanagement creates hidden risks. This whitepaper uncovers nine common vulnerabilities that…
What Is DNSSEC?
DNSSEC is the most effective security measure a company can implement to defend against DNS hijacking. In part 1 of…
The SSL Certificate Imperative
SSL certificates are the backbone of digital trust. Poor management can cause outages, breaches, and compliance failures. This paper shows…
When You Want to Improve DNS Security, Focus on Efficiency
Inefficient and costly DNS management practices undermine DNS security. 70% of the Fl 000 has yet to implement DNSSEC or…
Effective DNS Security Starts With These 4 Best Practices
Few organizations deny the importance of protecting the DNS, yet the challenges of managing and securing domain name systems leave…
Why Is DNS So Hard to Manage?
Enterprise DNS is more vulnerable to attack than ever, despite well-known best practices intended to prevent compromise. Why is this…
How to Minimize Threats With These 7 DNS Security Solutions
DNS security is easily compromised and more targeted than ever. In this post, discover seven DNS management practices that mitigate…
External DNS Security: An Overlooked IT Security Threat
Enterprise IT security frequently overlooks the DNS - an increasingly vulnerable layer to every organization’s cyber security. Learn how common…
Domain & DNS Risk Modernization
Why do DNS risks persist despite investment? This session explains the root causes, highlights common vulnerabilities, and outlines a modernization…
What Is DNS Security, and Why Is It Important?
Organization’s Domain Name Systems (DNS) have come under increasingly frequent and serious attacks. This 1st of a 6-part series explains…
Serious new domain and DNS compromise demands a preventative approach
On April 17, Cisco’s Talos Group reported a widespread DNS hijack targeting government and enterprise domains. Standard domain and DNS…
Domain and DNS Security measures don’t work
Organizations are vulnerable to cyber threats despite security measures recommended by experts. The reason? Most DNS security measures are impractical…
ICANN World vs Real-World
Is the global governing authority for domains in touch with digital reality? Maybe not…
6 Domain Name System Problems
DNS powers every digital interaction — and is a frequent source of outages and vulnerabilities. Learn the six most common…
Google is Making The Internet Safer
Brands need to get on board – or risk digital fallout Google is leading global initiatives to make the Internet…
The Dreaded Domain and DNS Audit
Companies know the importance of auditing their domains and DNS. So why don’t they?
Domain and DNS Security Policies Work!
DNS security policies like DMARC and DNSSEC are proven to work. So why aren’t enterprises using them?
Your Domains and DNS are exposed to risks
Unsecured domains and misconfigurations leave enterprises open to attacks and downtime. This paper explains today’s most pressing threats and how…
Your Corporate Domain Portfolio 7 Best Practices For Success
Managing a corporate domain portfolio is complex and mistakes are costly. This paper shares seven best practices to optimize management,…
Who Won The War of the CXOs?
A Gartner analyst, Laura McLellan once famously predicted that CMOs would outspend their CIO counterparts on technology within five years.
Major Global Bank
Without guidance, the bank missed ICANN’s first Brand TLD round. Authentic Web helped them define strategy, policies, and competitive insights…
The Canadian Broadcasting Corporation (CBC)
CBC managed hundreds of domains across multiple platforms. Authentic Web consolidated registrars and DNS services into a unified system —…
G Adventures Inc.
After years of growth and acquisitions, G Adventures had a fragmented domain portfolio. Authentic Web streamlined and centralized management, cutting…
Global Business Services Company
This enterprise struggled with high costs and little control under a legacy registrar. Authentic Web delivered centralized domain and DNS…
Brand TLD 2016 Year End Status
View the infographic to learn about the status of the Brand TLD market at the end of 2016. Click to…
Brand TLDs: All You Need to Know
A concise overview of Brand TLDs: what they are, why they matter, and how they can transform digital trust and…
Customer Experience: Who wants to be a leader?
As 2017 strategic plans are finalizing inside the enterprise, brand leaders have one priority in common; the Customer Experience. Nothing…
Corporate Domain Management Journey
Corporate domain management has evolved from a simple to a complex administration and technical challenge.
What is the Corporate Domain Management Business Problem?
Managing corporate domain portfolios is one of the most irritating, yet business critical functions for Digital, IP and IT Managers.
4 Brand TLD Use Cases
With 95% of Brand TLDs delegated to the Internet, it’s safe to say this emerging digital identity evolution is here.…
.WEB Acquired for $135 Million. Too much? How does it compare?
At $135 million, .WEB is the highest valued first round new Top Level Domain registry sold at auction. It sets…
3 Reasons why Brand TLDs can Boost your SEO (Part 2)
Ok, let’s start by understanding Google’s current take on Brand TLDs. Google’s latest announcement on December 10, 2015, stated that…
SEO History Helps to Understand the Brand TLD Future (Part 1)
Now first things first. No one can predict the future of SEO, however, we can make a good prediction at…
Is Google Changing the Internet with the New TLDs?
A wake-up call for brands in the new Top Level Domain (TLD) era.
Brand Registries and Gartner’s Technology Priorities for CIOs in 2016
Brand Registries aka dotBrands are new Internet entities. Over 500 brands are beginning to rollout, with more brand use case…
9 Reasons Why Brand Registries are the Best Defense
Brand Registries are the best defense to protect and grow brand identity in the name space.
New Brand Registries: Leaders and Followers
As of September 2015, 517 brands have signed ICANN agreements to operate proprietary Brand Registries. That’s an increase of 180…
Did Google Overpay for .APP?
In 2014, we saw the first 500 of approximately 1,400 new Top Level Domains (TLDs) delegate and go live on…
The Brand Registries of 2015
I enjoy all the end of year prediction articles. It is fun to think about what is likely in this…
Game On! TLDs Start to Roll
After several years of planning, policy making, strategy formation and more than a $1-billion invested (some suggest it’s more like…
Authentic Web Comments on .Brand TLD Spec 13
December 24, 2013 Internet Corporation of Assigned Names and Numbers (ICANN) 12025 Waterfront Drive, Suite 300 Los Angeles, California 90094-2536…
The first TLDs go live!
November 2013: Mark this month, the FIRST that saw new TLDs (top-level-domains) delegated to the Internet root. The FIRST of…
The Brand Registry: A CEO’s Vantage
.BRAND registries prepare to innovate their online presence. How it really happens. Q1: 2011: I am Bob, Brand CEO. Today,…
Brand Registries: 3 Initiatives
Opportunity Premise New TLDs offer brands the ability to innovate their online presence to build better relationships with current customers…
New gTLD Market Strategies
The optimistic view and the one I choose is that new gTLDs will create innovations enabling Internet users to contribute,…
Did Hilton make a big mistake?
Last week, Hilton executives made the decision to withdraw their TLD application for .HILTON. Did they make a mistake? Are…