Articles

Brand TLDs: five potential benefits

A brief yet informative analysis of the benefits offered to brands through the new brand TLDs.

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Domain Name Association Survey Reveals Strong Interest in New Domain-Name Extensions

A good overview of the Domain Name Associations survey in which 5,000+ participants were questioned across 10 countries. The report revealed that especially internationally users are open to the new TLDs.

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Cancer research goes digital with top-level domain

This article explores the Australian Cancer Research Foundation's (ACRF) acquisition of the .CANCERRESEARCH brand registry. It details exactly what the ACRP does and why they decided to move to their exclusive domain space.

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.cancerresearch – Can a New TLD Beat a Global Disease?

Tony Kirsch from Neustar provides an analysis of the Australian Cancer Research Foundation innovative move to their brand registry .CANCERRESEARCH in hopes of increasing online awareness and attracting funds for its charitable work.

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Google turns on shiny new .google top-level domain – but WHY?

This article looks at Google's present and future use for their .GOOGLE brand registry, one of the first brand registries of 600 to go live.

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Google to start domain name registry service

A news report by CBC on how Google plans to launch Google Domains, retailing domain names to consumers.

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How will Google treat new TLDs?

Matt Cutts the former head of web spam at Google answers a big question for many businesses concerning the new TLDs and how they will rank in search engines vis a vis legacy TLDs such as .com and .net domain names.

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