Why You Should Use Unique Domain Names for Shortcuts and Microsites
Jeff Sass, .CLUB's CMO, offers advice to brands on how to increase content engagement using catchy new gTLD domains.
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Stay informed with our latest insights, analysis, and expert perspectives on digital security, DNS management, and corporate domain strategies.
New Top Level Domain Industry First Half 2016 Analysis & Insights (Infographic)
Christa Taylor from Dot TBA provides a financial analysis of the new gTLD market.
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.brand Progress – The Mid-Year Analysis
Tony Kirsch, Head of Neustar consulting, provides an interesting analysis of the dot brand TLD space at the mid-point of 2016.
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The 5 key Benefits of a Branded Top Level Domain – According to the Brands Themselves
Circle ID analyzes company press releases from seven brands who have launched new brand TLD properties and uncovers the 5 key benefits about dot brands mentioned.
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Beginner’s Guide to Brand Top-Level Domains Beyond .COM, .ORG & .NET
This is Hubspot's first post about the new brand Top-Level Domains (TLDs) and serves as a 101 article for marketers to understand how brands are beginning to use their brand TLDs to create marketing campaigns.
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From defensive to strategic domain registrations
Most domain names owned by corporations are defensive registrations. Boston Ivy offers a new strategic perspective on how domains can be used by marketing and strategic terms to grow the business.
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