A short article by The Domains on the growth of new gTLD registrations topping 1 million over a 5 day period.
A point of view on why brands such as Kanye West, Oprah, Apple, Amazon, Sony, Barclays, General Motors, Marriott, McDonalds and Taco Bell are using new gTLDs.
Fox’s new brand TLD website nic.fox, a holding place for their .fox brand TLD indicates that something big will happen in the spring of 2016. This article provides an analysis of Fox’s future trusted digital space.
A tempered view of the new gTLD industry to date touching on .Barclays brand registry experience and how the new gTLDs will build momentum synonymous with brand adoption of the new extensions.
Tony Kirsch from Neustar shows a trend among dot brands using the “home.brand” format. CERN made a complete move from www.cern.ch to www.home.cern as did Barclays in transitioning to www.home.barclays. Others are using redirects to their .com sites such as home.microsoft and sports.sky.
This is the official press release from Bradesco on their move from .com.br to their brand registry .bradesco. The site is in Portuguese so requires a browser translator if you do not speak Portuguese. To summarize, Bradesco states security as the number one reason for moving to .bradesco and references several live domain names on their .bradesco brand registry.
A report by CENTR, the Council of European National Top level Domain Registries, on the number of Top Level Domain registrations in the world, the number of legacy TLDs, country TLDs and new gTLDs.
Hubspot offers a quick guide on corporate domain portfolio management and recommends that corporations manage their domain names in-house as opposed to outsourcing to third-party agency.