Google answers question in a Q&A format on how they will handle the new top level domains (new gTLDs) such as .financial, .food, .tech etc. They answer how they will handle Brand TLDs, IDNs (Internationalized Domain Names such as .みんな), regional TLDs (such as .london) and advise on how to successfully transition to a new domain name.
Source: google-webmaster-central-blog
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