How vanity URLs & a .brand TLD could supercharge your SEO (Part 3)

Make Way World - March 11, 2017

Matt Dorville, The Content and SEO Strategist from the MLB and the NHL discusses five examples of the new Dot Brands such as .mcdonalds to optimize marketing results.

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How vanity URLs & a .brand TLD could supercharge your SEO (Part 2)

Make Way World - March 1, 2017

Matt Dorville, the Content and SEO Strategist for the MLB, NHL and all MLB teams and MLB Advanced Media partners discusses how vanity URLs can impact SEO. (more…)

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How vanity URLs & a .brand TLD could supercharge your SEO (Part 1)

Make Way World - February 27, 2017

Matt Dorville the Content & SEO Strategist for the MLB and the NHL shares why a recent change to Google’s algorithm empowers marketers to use vanity URLs in their SEO/Marketing strategy. (more…)

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Could a Vanity URL Strategy with Your .Brand Be the Key to Supercharging Your SEO?

Neustar - February 22, 2017

Neustar’s chief consultant Tony Kirsch discusses recent updates from Google that takes away a Page Rank penalty that existed previously on 301, 302 etc. redirects. This fact shared by Google’s top search figure-heads, empowers marketers to utilize Vanity URLs to optimize digital marketing efforts.

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SEO and dot Brand TLDs

Circle ID - September 27, 2016

In this article Guillaume Pahud discusses the performance of active Brand TLDs such as .barclays and .senerĀ as they relate to SEO. (more…)

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