An explanation of how BNP Paribas, the fourth largest bank in the world with assets of $2.7 trillion, is making the transition from their legacy TLDs (.com, .net etc.) to their .bnpparibas brand registry.
A look at the early success of .bank and how this new TLD will help banks to be more secure in the prevention of phishing scams and fraud. The article also discusses the state of .realtor, which in March 2015 had registrations numbering 95,000.
CNBC gives an account of the Hunger Games movie franchise moving its official website from .com to a the new TLD .movie. Their new website address is thehungergames.movie.
Nick Leech, a marketing executive in the Internet industry offers his perspective on how the new TLDs can enhance digital marketing efforts because they provide localization, relevance and branding.
A brief account of Barclays bank move from .com to its .barclays and .barclaycard brand registry domains.
CNBC provides an in depth overview of events taking place in the new TLD marketplace with references to Carly Fiorina, Taylor Swift and a company named Fast Twitch that registered fasttwitch.training for $40 instead of buying fasttwitch.com for $20,000.
A brief report on the Eiffel Tower in Paris moving its web address from eiffel-tower.com and eiffel-tower.fr to toureffeil.paris.
With a 48% rise in the amount of money stolen from online banks in the UK, Barclays hopes that a switch from .uk and com to .barclays will tighten their cybersecurity efforts. Anyone can register barclay-banks.com but only Barclays can register a .barclays domain.