Dollar Bank the largest independent mutual bank in the US with assets of $7.2 billion switches from .com to .bank to enhance security. “The increased value of our new dollar.bank domain enables us to build a high-trust environment for our customers that can offer new products and services, and provide a safer barrier against cybercrime to better protect our customer’s money.” Al Williams, COO, Dollar Bank
FairWinds Partners comments on Abbott’s use of their .abbott brand registry for their new online property lifetothefullest.abbott with comments from Dirk Hoerter, Abbott’s Director of Digital Marketing.
The Domains summarizes ICANN’s 1st Global Registrant Survey showing an increase of 65% in public awareness of the new TLDs.
A brief overview of the new TLD expansion program and successes to date by MarketWatch with comments by Donuts co-founder and COO, Richard Tindal.
A strategic perspective on how the new TLDs can be utilized to enhance marketing and brand efforts.
Cole Haan’s CMO offers his perspective on the new TLDs and how they can be utilized by brands to enhance online experiences.
Motion Picture Domain Registry (MPDR) launches .film and vows to prevent cybersquatting and piracy in its new TLD space.
Elliot Silver comments on Bloomberg being awards the domain name bloomberg.market in a UDRP (Uniform Domain-Name Dispute-Resolution Policy) ruling. The is an example of why brands should preemptively establish a position in new TLDs related to their line of business. For example .market relates to Bloomberg’s stake in the financial “market”.