6 NBA and NFL players are moving their websites to new TLD domains.
Google, previously using google.com/domains and domains.google.com has moved their registrar URL to their brand TLD: domains.google.
Google registered domains.google back in October of 2015 but recently started using domains.google as its official url.
BMW launched a new website using their brand TLD .BMW to celebrate their 100th anniversary. It’s a really slick site and is an example to other brands on how their brand registry can be used.
Great article on how politics has and could still stand in the way of transitioning IANA’s DNS control from the US government to the International community. If IANA’s transition proposal does not move forward this could further segregate populations groups in China, Russia and beyond.
A case study by fTLD about Citizens National Bank’s transition to a .BANK domain name.
URL shortener provider Bitly claim a 34% CTR increase with a branded domain vs. a generic domain.
Great article with tips on selecting a domain name that is brandable, converts well and includes a keyword.