Google registered domains.google back in October of 2015 but recently started using domains.google as its official url.
BMW launched a new website using their brand TLD .BMW to celebrate their 100th anniversary. It’s a really slick site and is an example to other brands on how their brand registry can be used.
Great article on how politics has and could still stand in the way of transitioning IANA’s DNS control from the US government to the International community. If IANA’s transition proposal does not move forward this could further segregate populations groups in China, Russia and beyond.
A case study by fTLD about Citizens National Bank’s transition to a .BANK domain name.
URL shortener provider Bitly claim a 34% CTR increase with a branded domain vs. a generic domain.
Great article with tips on selecting a domain name that is brandable, converts well and includes a keyword.
An analysis for the “Community” designation for new gTLD applications, highlighting how the designation is flawed depending on your definition of “community”.
A critique of Fadi Chehadé, ICANN’s CEO’s farewell letter – stating that ICANN has not done enough to foster innovation at the Top Level. Innovation at the Top Level is an area that Authentic Web is focused on.