Stay informed with our latest insights, analysis, and expert perspectives on digital security, DNS management, and corporate domain strategies.
This is Hubspot's first post about the new brand Top-Level Domains (TLDs) and serves as a 101 article for marketers to understand how brands are beginning to use their brand TLDs to create marketing campaigns.
Most domain names owned by corporations are defensive registrations. Boston Ivy offers a new strategic perspective on how domains can be used by marketing and strategic terms to grow the business.
Guillaume Pahud, the CEO of Dot Stories analyzes how we measure the success of the new gTLD program. He then answers the questions of whether or not the financial industry is the most active dot brand participant.
An analysis of the .BLOG acquisition by Wordpress' parent company Automatic for $19 million and their stealth approach.
This is an interview with Matt Mullenweg on why they felt .BLOG was worth the $19 million investment.
An updated analysis of the interaction between the new gTLDs and Search Engine Optimization (SEO) by Bill Hartzer, an SEO expert based in Houston.
A list of 5 brands with an active brand TLD such as next100.bmw and home.barclays and their benefits.
Paris-based hypermarket chain E. Leclerc has several active brand TLD domains such as sport.leclerc. E. Leclerc has several retail brands and employs over 94,000 employees.