This article highlights key insights from the research conducted by dot stories about the dot brand market, including the growth and utilization of second-level dot brand domains.
Jeff Sass, .CLUB’s CMO, offers advice to brands on how to increase content engagement using catchy new gTLD domains.
Christa Taylor from Dot TBA provides a financial analysis of the new gTLD market.
Tony Kirsch, Head of Neustar consulting, provides an interesting analysis of the dot brand TLD space at the mid-point of 2016.
Circle ID analyzes company press releases from seven brands who have launched new brand TLD properties and uncovers the 5 key benefits about dot brands mentioned.
This is Hubspot’s first post about the new brand Top-Level Domains (TLDs) and serves as a 101 article for marketers to understand how brands are beginning to use their brand TLDs to create marketing campaigns.
Most domain names owned by corporations are defensive registrations. Boston Ivy offers a new strategic perspective on how domains can be used by marketing and strategic terms to grow the business.
Guillaume Pahud, the CEO of Dot Stories analyzes how we measure the success of the new gTLD program. He then answers the questions of whether or not the financial industry is the most active dot brand participant.