Matt Dorville, the Content and SEO Strategist for the MLB, NHL and all MLB teams and MLB Advanced Media partners discusses how vanity URLs can impact SEO.
Matt Dorville the Content & SEO Strategist for the MLB and the NHL shares why a recent change to Google’s algorithm empowers marketers to use vanity URLs in their SEO/Marketing strategy.
Neustar’s chief consultant Tony Kirsch discusses recent updates from Google that takes away a Page Rank penalty that existed previously on 301, 302 etc. redirects. This fact shared by Google’s top search figure-heads, empowers marketers to utilize Vanity URLs to optimize digital marketing efforts.
The largest bank, State Bank of India (SBI) in India with 200,000+ employees and assets of $460 Billion USD is moving their entire web presence to their proprietary brand TLD: .sbi.
Would it be more expedient to have a second round of ICANN’s domain expansion exclusively for Geos and Brands?
The Domain Name Association (DNA) has put together a positive initiative to maintain and ameliorate the health of the Domain Name System (DNS) through a program known as the Healthy Domains Initiatives (HDI).
Hashtag usage in Super Bowl ads peaked in 2014 and this year URLs took the lead as the #1 conversion tool. Must read for all advertising, marketing, digital and brand leaders.
Read the official press release about Authentic Web’s partnership with the Canadian Internet Registry Authority (CIRA) to deliver secondary DNS services. Implementing a secondary DNS service can mitigate future DDoS attacks.