The .Brand Challenge to .Com

Domain Name Wire - October 26, 2015

Companies with a brand registry are still likely to keep their primary .com domains but are also equally to drop non-critial .com domains in their portfolio. The Domain Name Wire offers a perspective on this phenomenon.

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Should brands get a new gTLD round to themselves? Twitter thinks so

Domain Incite - October 20, 2015

Twitter’s IP counsel desires .twitter and suggests an exclusive TLD application round for brands.

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Google’s Domain Registry Expands, Now Works With Google Apps

Tech Crunch - October 6, 2015

Learn how Google’s domain registry offering is now integrated with Google Apps for Work.

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LifetotheFullest.Abbott: Incorporating a New gTLD into a Brand Campaign

FairWinds Partners - October 2, 2015

FairWinds Partners comments on Abbott’s use of their .abbott brand registry for their new online property lifetothefullest.abbott with comments from Dirk Hoerter, Abbott’s Director of Digital Marketing.

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BNP Paribas, world’s fourth-largest bank, switches to dot-brand gTLD

Domain Incite - July 9, 2015

An explanation of how BNP Paribas, the fourth largest bank in the world with assets of $2.7 trillion, is making the transition from their legacy TLDs (.com, .net etc.) to their .bnpparibas brand registry.

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