Tactics should never precede strategy. Many enterprise brands rushed to acquire their .Brand registry as a brand defense tactic. Yet, others have launched successful use-cases and are reaping the benefits of stronger digital branding.
Many companies failed to plan for their Brand TLD and have simply parked a potentially valuable asset. It could be that they consciously decided to forego deploying in the belief that the ROI is lacking. Innovators are proving this idea to be wrong!
Whether you already have your .Brand registry or are simply considering applying in ICANN’s pending 2nd round, we can help.