About This Webinar
In April 2026, ICANN will reopen applications for Brand Top-Level Domains — the first
opportunity in more than a decade for enterprises to secure a trusted, authenticated namespace
at the root of the Internet.
This executive briefing is designed to help senior leaders understand what the opportunity
means, how to evaluate it, and how to prepare.
What You Will Learn
- Why Own a Brand TLD?
Value drivers, brand trust, security, and how leading enterprises build the business case. - Where to Begin & How to Execute
Practical steps to assess readiness and move from evaluation to approval. - Timeline & Budget Expectations
What enterprises should plan for between now and the April 2026 window. - Who’s Involved
Overview of Authentic Web and Pitch.law and how we support enterprise applicants. - Next Steps
Clear recommendations for moving forward.
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