Own Your Digital Future with a Brand Top-Level Domain
In April 2026, trademark owners can secure a rare .brand TLD—full control of your digital identity with added trust and security. Authentic Web offers a strategic, turnkey path from business case to ICANN application to launch.
Take Full Ownership of Your Online Brand
A Brand TLD isn't just tech—it's a strategic asset: a fully owned, brand-exclusive digital space. Here's what that means for your business.
Strategic Benefits for Your Business
Discover how a Brand TLD can transform your digital presence and security posture.
Unmatched Security at the Root
A Brand TLD boosts security by eliminating spoofing, enforcing DNS protocols, and giving you full control over your digital namespace.
Authenticity You Can See and Trust
A Brand TLD signals trust, simplifies URLs, and ensures every digital touchpoint is clear, consistent, and unmistakably yours.
Marketing That's More Effective, Memorable, and Measurable
A Brand TLD lets you run campaigns with custom domains, boost SEO, cut costs, and market as your brand—not just on the web, but as it.
Future-Proof Network and Infrastructure Design
A Brand TLD gives IT full control to build secure, scalable systems on your DNS—enabling trust, automation, and brand-first infrastructure.
Yes, owning a brand TLD can be a significant investment—but it's also a strategic asset with measurable ROI.
Over 550 of the world's leading global brands acquired their own Brand TLD in ICANN's original offering. Typical business case assessments include costs like ICANN application fee, brand registry setup, and annual operations, balanced against benefits like brand and IP value increase, enterprise-wide operations efficiencies, and security and brand enforcement cost reduction.
Measurable Returns
When compared to the cost of brand protection, legal enforcement, and digital campaign inefficiencies, a brand TLD is not just cost-effective—it's transformative.
Cost Reduction & Avoidance
Cut costs by eliminating defensive domains, avoiding pricey generics, and reducing brand infringement management efforts.
Revenue & Value Creation
Boost campaign conversions, differentiate messaging, and increase efficiency with automated domain lifecycle management.
We guide you through every phase of the brand TLD journey
From initial strategy to ongoing operations, our expertise ensures your success.
Brand.TLD Strategy & Roadmap
Tailored planning aligned with your business, marketing, and technology objectives.
Business Case Development
Assess the value and ROI for owning your brand TLD using best financial practices.
End-to-End Application Support
From vendor selection to application submission to ongoing operations—we handle the details, so you can focus on the strategy.
Ready to Own Your .brand?
Learn how to secure your digital identity and build long-term value.