The Canadian Broadcasting Corporation (CBC/Radio-Canada) manages one of the country’s largest digital portfolios, with several hundred domains and multiple DNS services across internal systems and third-party providers.
Business Challenge
By 2015, CBC identified several issues with its domain and DNS operations:
- Bloated portfolio: Hundreds of domains registered over time with little governance, driving up costs
- Fragmented systems: Domains held with a legacy registrar offering limited value; DNS spread across internal and third-party services.
- Lack of visibility: IT, digital, and administrative teams had no single view of the portfolio or infrastructure.
- Inefficient processes: Excessive internal cycles spent managing assets with unclear ownership.
- Need for accountability: Desire for change-management workflows, financial cost allocation, and better data visibility.
The result was high cost, poor efficiency, and limited control over digital assets.
Solution
CBC engaged Authentic Web Inc. to deliver an integrated enterprise-class platform and streamline operations. Authentic Web’s approach included:
- Consolidating domains and DNS under a single management platform.
- Deploying an intuitive technology control hub designed for IT, marketing, and digital teams.
- Reducing portfolio bloat by expiring unnecessary domains.
- Lowering total cost of ownership by minimizing human resource cycles.
- Providing business intelligence and reporting for faster, data-driven decisions.
- Delivering custom functionality such as wildcard redirects.
- Implementing automated change management workflows and financial allocation reporting to strengthen security and governance.
The result was high cost, poor efficiency, and limited control over digital assets.
Outcomes & Benefits
CBC achieved:
- Significant reduction in domain and DNS vendor costs.
- Streamlined workflows and improved internal process controls.
- Clear visibility across the entire domain portfolio and DNS infrastructure.
- Increased efficiency for IT, brand, and administrative teams.
- Stronger security and governance with automated workflows and reporting.
Client Perspective
“Authentic Web provides CBC/Radio-Canada with an intuitive, cost effective, business focused domain management platform that enables efficient management of our web domain portfolio from registration to DNS mapping through cost attribution and everything in between.
Their deep industry experience and insights about the emerging issues clearly informs their platform roadmap and related services.”
Soo Kim, Senior Director, Digital Operations, The Canadian Broadcasting Corporation