A multinational enterprise services company managed several hundred domains across a large, incumbent registrar and multiple legacy retail registrars. Over time, IT, marketing, and M&A activity had created a fragmented environment with high costs and limited control.
Business Challenge
By 2016, domain stakeholders in IT and Marketing faced significant challenges:
- Multiple registrars and vendors drove excessive costs and reduced control.
- Manual, inefficient processes for ordering, managing, and tracking domains consumed staff resources.
- Dependency on external professional services slowed operations and increased costs.
- Expansion of gTLDs added complexity and raised the total cost of ownership.
- Manual, non-integrated processes limited brand innovation and degraded customer digital experience.
Leadership determined the need for vendor consolidation, cost reduction, and enhanced business intelligence to support long-term competitiveness.
Solution
The company selected Authentic Web Inc. to deliver a consolidated, enterprise-class platform and turnkey project management services. Authentic Web’s solution included:
- Comprehensive domain portfolio audit to identify redundant and unnecessary domains.
- Turnkey project management to transfer and assign domains to appropriate business units and departments.
- Vendor and process rationalization to reduce the total cost of ownership.
- Automated workflows to enforce stronger control, security, and policy compliance.
- Domain asset intelligence and reporting to provide visibility for IT, Marketing, Finance, and IP Legal teams.
Outcomes & Benefits
The company achieved:
- Significant cost savings by consolidating registrars and reducing redundant domains.
- Improved governance with system-enforced change management and workflows.
- Clear visibility across the entire domain portfolio for multiple stakeholders.
- Greater efficiency and productivity through reduced reliance on external services.
- Stronger alignment between IT, Marketing, and business leadership on digital asset strategy.
Client Perspective
“In early 2016 <Confidential Company> conducted a review of our corporate registrar and domain portfolio management service. From that review, we decided to seek a lower cost, higher performance service and found Authentic Web.
From day one, Authentic Web has provided a premium level of service – from pre-sale support, to domain migration and onboarding, we have found the Authentic Web team to be highly responsive, very well informed, and thoroughly professional. The project management of our migration was first-rate, with a clear plan, status updates, and communication throughout. The Authentic Web platform is easy to use and our IT users and Marketing users alike have found it a considerable step forward. Our relationship with Authentic Web is already strong, built largely on Authentic Web’s willingness to act as a thought partner and strategic guide.”
Head of Global Digital Marketing