Applications Open April 2026 – Are You Ready?

Take Control of Your Digital Identity with a Brand TLD

ICANN's next application round opens in April 2026. For the first time in over a decade, trademark owners can apply for their own Brand Top-Level Domain, a secure, authentic digital space fully under your control. Stop confusing your audience. Give them a trusted destination that is your brand's authentic space.

Key Benefits

Why Own a Brand TLD?

A Brand TLD is your organization's proprietary namespace on the internet — trusted, secure, and unmistakably brand authentic.

Reduce phishing, spoofing, and DNS risks with registry-level control.

Security

Reduce phishing, spoofing, and DNS risks with registry-level control.

Customers and partners know they're engaging a trusted brand space.

Authenticity

Customers and partners know they're engaging a trusted brand space.

Launch clear, memorable campaigns like product.brand or city.brand

Marketing

Launch clear, memorable campaigns like product.brand or city.brand

Own your namespace. No more dependence on third parties.

Control

Own your namespace. No more dependence on third parties.

<strong class="text-aw-green01">Reduce</strong> bloated domain portfolio overhead, acquiring costly domains. <br/><strong class="text-aw-green01">Improve</strong> engagement, differentiation, management & security automation.

ROI

Reduce bloated domain portfolio overhead, acquiring costly domains.
Improve engagement, differentiation, management & security automation.

Why Authentic Web?

We don’t just help you apply. We partner with you through the entire process building the business case, strategy, and ROI model that wins executive buy-in and delivers long-term value. Our differentiators:

Strategy

Strategic advisory and execution to define and achieve your ROI

BRAM

The most advanced Brand Registry Asset Manager platform in the world

DNAM

Domain Name Asset Manager – Domain and DNS digital control system

Expertise

Decades of expertise to take you from ideation to Go-to-Market.

At Authentic Web, we believe you should own fewer domains, not more. Other registrars want you to buy more domains in hundreds of different top-level domains. This makes no sense. Rather, own your brand authentic space and scale it at a fraction of the cost without third party dependencies and improve audience engagement, service delivery, network security, and controls.

Your Brand TLD Partner

Authentic Web is here to guide your team from ideation through strategic planning to application submission and Go-to Market.

Define the gap and ideate on the best solution for your brand.

Gap & Ideation

Define the gap and ideate on the best solution for your brand.

Develop a strategic plan to achieve your ROI.

Strategic Plan

Develop a strategic plan to achieve your ROI.

Develop an execution plan to achieve your ROI.

Execution Plan

Develop an execution plan to achieve your ROI.

Develop a Go-to-Market plan to achieve your ROI.

Go-to-Market

Develop a Go-to-Market plan to achieve your ROI.

We are only accepting a limited number of enterprise clients for this round to ensure dedicated time, tailored solutions, and measurable ROI.
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Ready to Own Your .brand?

Leadership & Partnerships

Authentic Web’s team brings decades of expertise in domains, DNS, and registry operations, complemented by partnerships with CIRA and Pitch.law to deliver legal, technical, and operational excellence.

Act Now

The ICANN application window opens in April 2026. Enterprises that start planning today will be ready to seize the opportunity. First you need a strategy, a business case and approval. Time is running short. We can help you get it done.

Contact Us

Ready to Own Your .brand?

Learn how to secure your digital identity and build long-term value.