Take Control of Your Digital Identity with a Brand TLD
ICANN's next application round opens in April 2026. For the first time in over a decade, trademark owners can apply for their own Brand Top-Level Domain, a secure, authentic digital space fully under your control. Stop confusing your audience. Give them a trusted destination that is your brand's authentic space.
Why Own Your Brand TLD
Traditional methods in brand digital identity practices that rely on registering 100s to 1000s of defensive domains, acquiring premium domains and other brand protection initiatives to safeguard their online presence are changing. This video breaks down how a Brand TLD is your brand authentic anchor of trust to inspire consumer, reduces medium to long term costs, gives you new capabilities for online engagement, network security and controls, all to increase top line and improve contribution margins.
Why Own a Brand TLD?
A Brand TLD is your organization's proprietary namespace on the internet — trusted, secure, and unmistakably brand authentic.
Security
Reduce phishing, spoofing, and DNS risks with registry-level control.
Authenticity
Customers and partners know they're engaging a trusted brand space.
Marketing
Launch clear, memorable campaigns like product.brand or city.brand
Control
Own your namespace. No more dependence on third parties.
ROI
Reduce bloated portfolios, cut costs, and strengthen security automation.
Why Authentic Web?
We don't just help you apply. We partner with you through the entire process building the business case, strategy, and ROI model that wins executive buy-in and delivers long-term value.
Strategy
Advisory and execution to define and deliver ROI
BRAM
The most advanced Brand Registry Asset Manager platform in the world
DNAM
Domain Name Asset Manager for enterprise DNS control
Expertise
Decades of experience from ideation through Go-to-Market
Your Brand TLD Partner
Authentic Web is here to guide your team from ideation through strategic planning to application submission and Go-to Market.
Gap & Ideation
Define the gap and ideate on the best solution for your brand.
Strategic Plan
Develop a strategic plan to achieve your ROI.
Execution Plan
Develop an execution plan to achieve your ROI.
Go-to-Market
Develop a Go-to-Market plan to achieve your ROI.
Trusted by Leading Enterprises
"Working with Peter LaMantia from Authentic Web has been invaluable in helping me build our TLD business case and strategy. He understands the ROI of a TLD and how to translate that to tangible business benefits that the C-suite can understand."— Director of Digital Services & Marketing, Large Canadian/Global Bank
Leadership & Partnerships
Authentic Web's team brings decades of expertise in domains, DNS, and registry operations, complemented by partnerships with CIRA and Pitch.law to deliver legal, technical, and operational excellence.
CIRA
Trusted .CA registry operator and global registry services provider
Pitch.law
Legal and policy experts for ICANN applications
Act Now
The ICANN application window opens in April 2026. Enterprises that start planning today will be ready to seize the opportunity. First you need a strategy, a business case and approval. Time is running short. We can help you get it done.
Strategy
Business Case
Executive Approval
Ready to Own Your .brand?
Learn how to secure your digital identity and build long-term value.