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Brand Top-Level Domains

2016: The Year that was in .brand TLDs →

Tony Kirsch from Neustar provides a recap of the brand TLD market in 2016, highlighting growth in the sector.

Brand Top-Level Domain and Brand Value →

Analysis of the world’s top brands and their ownership of a brand TLD. Conclusion: the majority of the world’s largest and fastest growing brands also own a brand TLD.

Saxo Bank’s Digital Strategist explains their move from .COM to .SAXO →

Saxo Bank recently launched their new flagship website using home.saxo as their domain – moving from saxobank.com. Their Senior Digital Strategist provides four solid reasons for their decision.

Saxo Bank changes Home Page and URL from saxobank.com to home.saxo
Saxo Bank changes Home Page and URL from saxobank.com to home.saxo →

LeapRate reports on Saxo Bank moving its primary domain from saxobank.com to home.saxo.

CNET – Make way: Here comes the branded internet
CNET – Make way: Here comes the branded internet →

CNET’s homepage features an article about the new Brand TLDs spawned by Google’s launch of blog.google.

The silent evolution of domain names →

A great opinion piece about the domain name industry, the size of the domain market and how McDonald’s has come a long way since being indifferent to acquiring mcdonalds.com in 1994 to owning .mcdonalds and .mcd today.