Hi. To most people, a brand top‑level domain sounds like marketing: clean, single‑word branding. Domains like insurance.com sold for 35 million dollars and hotels.com sold for 11 million. They prove that value. A brand top‑level domain takes this further by delivering a limitless supply of brand‑authentic single‑word domains.
But infrastructure and security leaders see a different advantage. A brand TLD creates a controlled namespace where DNS security is automated and enforced by design, not just suggested. It is built into the system. Instead of monitoring hundreds or thousands of rented third‑party domains, you establish an authoritative brand network your customers, partners, and users can trust for AI workloads, mesh networks, and service delivery systems.
Trust is guaranteed through automation in a single control environment with consistent DNS security policies, change controls, and audit trails across your entire digital identity. This is what security and infrastructure leaders aim for: proactively reduce the attack surface instead of constantly reacting to hidden risks.
This is a game changer. Click here to learn why and how to apply for your brand top‑level domain coming in April 2026.
